Ep 38: It’s NOT about You: How to Make Your Customer the Hero in Your Marketing

December Jan 1, 2020 by Corinna

Is your website messaging all about you?

Here’s a test.

Tell me what your main picture is on your website? (Is it a picture of you? Or your vegetables?)

Do you have ANY pictures of customers using your product?

In this episode, I share a fundamental shift in mindset that we made in 2017 that transformed our sales and lead generation…

We made the customer the main “character” in our marketing message.

Have you ever considered that your brand has a “story”?

Well it does. There’s a character, a problem, a hook, a guide who shows up to save the ay, a solution or plan of attack, and something at stake.

If you can weave that storytelling into your marketing message well, you will attract your ideal client and get them to decide to work with you.

If you fail… they will leave and go elsewhere.

Because no one wants to do business with someone who is making it all about THEM.

In this episode, I talk through the fundamental principle you MUST embrace for this to work… your customer is the hero in your brand story. I’ll share examples of how you are NOT doing this, and give you ways to fix it.

Hit play and let’s get started!

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Some of the resources mentioned in this episode:

• To join my website challenge inside my private Facebook group this December/January, you need to get inside my group. For 4 weeks, I’ll be walking you through the steps to rebrand your site. Subscribe here and you’ll get the link to the group on the thank you page. You’ll also get on my email list, so that I can guide you through the process of how to revamp your website messaging.
• Find my Facebook group for farmers! I jump in here every week to teach farmers tips and fundamentals of marketing.
• Building a Storybrand by Donald Miller — hands-down the BEST book on marketing out there
• I reference Episode 39 which shares the Formula for a Perfect Tagline. It’s a deep dive tutorial that will help you find a great short tagline that explains what you do in a nutshell
• Customer Research Bootcamp — My 4 week online workshop that will help you learn how to do customer research and give you a completed customer avatar profile sheet so you never have to guess at who your ideal client/muse is! Do NOT assume you know how your customer thinks. You don’t. Take the time to do this process. It will be the best investment you ever spent.

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

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