Ep 41: Why You Need to Be Collecting Customer Testimonials
December Jan 22, 2020 by Corinna
Be honest… how often do you look at the reviews on Amazon before buying a product?
(Every time, right?!)
Ratings, reviews, and testimonials are one of the primary triggers to getting someone to buy your CSA.
SOCIAL PROOF! So important!
Are you using them?
Lucky for you, it’s pretty easy to build a few mechanisms in your business so that they automatically occur.
In this episode we talk about how to find great testimonials, what the formula for a GREAT testimonial looks like, and how you can coach them to happen…
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- Robert Cialdini has written an incredible book for marketers that explains the SCIENCE behind the art of persuasion. One of these ideas is “consistency to commitments” — something I reference in this podcast. Check it out here. Influence: The Psychology of Persuasion
- To join my website challenge inside my private Facebook group this December/January, you need to get inside my group. For 4 weeks, I’ll be walking you through the steps to rebrand your site. Subscribe here and you’ll get the link to the group on the thank you page. You’ll also get on my email list, so that I can guide you through the process of how to revamp your website messaging.
- Find my Facebook group for farmers! I jump in here every week to teach farmers tips and fundamentals of marketing.
- You can build a testimonial-collecting mechanism in your business with a good email service provider. Place requests for testimonials inside a drip email campaign.I LOVE ConvertKit as my preferred email provider. Use my link to grab 2 weeks for free and try it out! <== That’s an affiliate link! So I’ll get a small commission if you buy through that link. (Thank you!)
- Listen to Episode 42: Twelve Places to Place Your Testimonials
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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