51: Secrets to Online Store Success: Interview with Cole Jones of Local Line
April 1, 2020 by Corinna
This episode is being released in the midst of the emerging COVID-19 virus epidemic. Farmers everywhere are being forced to pivot how they sell their product, when they can’t actually interact face-to-face with customers anymore.
Enter the online store.
Are you a farmer trying to navigate this new territory? How do you find a software you like? What do you need to do right to be successful at online sales?
Today’s podcast guest is here to navigate those questions.
Cole Jones is the CEO of Local Line which he founded in 2015 with the goal of helping farmers move online and accept orders from customers. Cole is passionate about building the future of food systems and eating local. Local Line now supports thousands of farms across North America to sell online, save time on order tracking and delivery and manage their online presence.
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- Find my Facebook group for farmers! I jump in here every week to teach farmers tips and fundamentals of marketing.
- Interested in trying Local Line? Use my affiliate link when you sign up for your free 7 day trial, and you’ll receive a free premium upgrade (value: $300) if you decide to join as a paid member.
- The Direct Farmer’s market guide to COVID-19. From Local Line
- Website Builder on Local Line. Use this awesome tool to build and host your own website for free. Super easy.
- My CSA Membership Academy — This tool has been a lifeline for my CSA members, and the price goes up in a month. Join this online library on a monthly or annual basis and get access to the “success path” I’ve created for my CSA members to help them become really good at using their box. I have a lot of farmers who purchase the Academy to help them get ideas and templates for their own training system. Join now for a month, and cancel anytime! The price will be going up in April, 2020, so lock your price in by ordering this month.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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