56: Spinning the Bigger Message During COVID
May 13, 2020 by Corinna
COVID-19 has presented us with a unique opportunity to speak a bigger vision to a MUCH wider audience than ever before. A whole slue of people have been awakened to the problem of where our food comes from and the broken supply chain.
What if we could use this moment to speak to this problem and indoctrinate new believers into a new way of thinking? What if we could capitalize on their openness to the message and get them to personally identify as a local food supporter? In this episode, I share some of the messages resonating during COVID and give you ideas for how to invite people into a much bigger mission — one that will build you brand ambassadors for years to come.
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Some of the resources mentioned in this episode:
- Find my Facebook group for farmers! I jump in here every week to teach farmers tips and fundamentals of marketing.
- My CSA Membership Academy — This tool has been a lifeline for my CSA members, and the price goes up in a month. Join this online library on a monthly or annual basis and get access to the “success path” I’ve created for my CSA members to help them become really good at using their box. I have a lot of farmers who purchase the Academy to help them get ideas and templates for their own training system. Join now for a month, and cancel anytime!
- Want to use my 40-page A to Z Vegetable Storage Guide for your farm this season? It includes an entry for every vegetable and fruit we might provide to our customers, including storage and freezing instructions, as well as cooking tips. I use this guide as the primary email lead generator on my website. But it’s also a gift I offer to my CSA members. When you purchase this digital file, you’ll receive an unbranded PDF version of this comprehensive storage guide so you can literally just attach it to your email as-is. You’ll also receive a copy of the digital Master File shared with you on Canva. So you can take the file and customize it however you want. This product comes with lifetime permission to photocopy, digitally share, modify or cut-and-paste the guide for your own marketing purposes. To see the first 4 pages of this guide free, click here.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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