62 How to Build the KLT Factor into Your Farm Marketing
June 24, 2020 by Corinna
When I first started learning about online marketing, I kept hearing my teachers and influencers talking about “KLT.”
What does it stand for?…
Know, Like, and Trust.
These 3 words are the secret sauce for marketing strategy in the early part of the funnel. In this episode, I talk you through why this KLT factor matters so much, and I give you specific ideas for how you could build strategies that execute on it.
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- Find my Facebook group for farmers! I jump in here every week to teach farmers tips and fundamentals of marketing.
- Join my email list so you can hear about my Email challenge coming soon. Go to www.mydigitalfarmer.com/dflab to subscribe. I’ll also send you some great bonus content in my own nurture sequence, including my “6 Questions to Ask Before You Join a CSA” blogpost.
- Take my mini-training on The Customer Value Journey. I talked about this in the podcast. This framework undergirds ALL my marketing, and I consider it to be one of the MOST important things you need to learn. Think of it as “Marketing Fundamentals.” The course takes an hour to complete, and it’s super affordable.
- Email video marketing tools are hot right now! And they convert like crazy. I recommend Bonjoro or Loom.
- My CSA Membership Academy — This tool has been a lifeline for my CSA members. Now farmers can join this online library on a monthly or annual basis and get access to the “success path” I’ve created for my CSA members to help them become really good at using their box. I have a lot of farmers who purchase the Academy to help them get ideas and templates for their own training system. Join now for a month, and cancel anytime!
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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