Episode 67: Using the “Four Limiteds” – How to Get Your Customer to Buy NOW
July 29, 2020 by Corinna
Did you know there are 6 specific triggers that make someone decide to buy your product NOW?
Wouldn’t it be great to know what they are?… In this podcast, I dive deeply into one of them: scarcity.
We value things that have recently become less available to us.
Scarcity is a serious motivator to buy. All you have to do is look at the recent COVID-19 “scarcity mindset” that is sweeping the globe, and you’ll know what I mean. (Hoarding hand sanitizer, anyone?)
In this episode, I share something called the “Four Limiteds.” I give you 4 specific ways you can limit your offer to drive people to feel that scarcity and decide to buy your product when you want them to.
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- Find my Facebook group for farmers! I jump in here every week to teach farmers tips and fundamentals of marketing.
- I mention my free “Why They Buy” workshop in this episode. You can access it here.
- Kpea.co — my favorite clothing company for little girl clothes! I promote it all the time!
- My CSA Membership Academy — This tool has been a lifeline for my CSA members. Now farmers can join this online library on a monthly or annual basis and get access to the “success path” I’ve created for my CSA members to help them become really good at using their box. I have a lot of farmers who purchase the Academy to help them get ideas and templates for their own training system. Join now for a month, and cancel anytime!
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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