Episode 78 CSA Farming Secrets with Cassie Noltnerwyss of Crossroads Community Farm

October 14, 2020 by Corinna

In today’s episode I interview one of the big guns of CSA, Cassie Noltnerwyss of Crossroads Community Farm, and we talk ALL things CSA. Cassie and her partner Mike started farming at Crossroads Community Farm in Cross Plains, Wisconsin in 2005. Together they run an 800 member family CSA in the Madison area, which makes up about 65% of their business. They also serve many wholesale accounts, and took a bold move to drop their farmer’s market a few years ago.

Cassie has adopted a lot of content marketing ideas to grow her customers, which we talk about in this episode. She also shares how she uses her background as a teacher to draw people in, how she gets people to sign up early for her CSA, how many people she has on her waiting list (it’s insane), and how she negotiated a deal with Farmigo — a CSA management software — to help her work her digital marketing magic.

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Some of the resources mentioned in this episode:

• • Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
  • Learn more about Cassie Noltnerwyss and her farm at CrossRoads Community Farm here.
  • Looking for some continuing education this winter? Take my FREE online workshop “Why They Buy”and learn the 6 main triggers that cause your customer to feel ready to purchase. I consider this to be one of the fundamentals of marketing! And it’s free!
  • Fairshare Coalition
  • Donald Miller — a great marketing mentor for both Cassie and me. Follow his podcast or learn more about his courses here.
  • ConvertKit — Both Cassie and I use this email service provider. If you are looking for a robust (and easy to use) email platform, start with their free trial, and use my affiliate link here. (I do receive a small commission, so thank you!)
  • Farmigo — Cassie uses this CSA management software to run her CSA. If you’re looking for a complete list of online software/platforms to explore, use this awesome resource.
  • Zapier — this company will create integrations between your different softwares by forming “zaps.” For a low monthly fee, hook up your email to your store to your Google sheets and more!

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

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