Episode 80 What Do You Need to Know About Your Customer? (Part 2)

October 28, 2020 by Corinna

How well do you actually know your customer? I don’t mean demographics… I mean the deep stuff. What makes them tick? Why are they standing by you? 

Here’s the secret to being a great marketer:

The best marketers know their customer like the back of their hand. They know what drives them, what their hang-ups are, where they need help, and more.

That’s it! When you know this information, the process of selling becomes quite easy.

In this second installment of a two-part podcast series, we talk through 5 specific things you need to know about your clients if you want to improve your marketing skills (and your product). Don’t overestimate the power of researching your peeps. It’s everything.

Hit play and let’s get started!

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Some of the resources mentioned in this episode:

• • Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
  • Be sure to listen to Part 1 of this 2-part series all about “what you need to know about your customer.” You can find Episode 79 here.
  • If you need help learning how to do customer research really well, subscribe to my online course “Customer Research Bootcamp.” In this course, I walk you through a 5 week process, start to finish, for how to research your ideal customer, what to ask, and how to use the data you uncover to build your marketing assets. One of the best investments you will EVER make!
  • I mention the Customer Value Journey in this episode. If you want to learn what the 8 step framework is, watch my one hour workshop. Once you learn this system, it will help you build a marketing and sales framework with ease.
  • If you want to see my CSA Academy — my online training library for my CSA members that helps them learn how to be successful at using my CSA box — you can subscribe to the CSA Academy library here. Pay by the month or by the year and get access to EVERY download, veggie ebook, cheatsheet, and video inside. It’s a GOLDMINE for you. (Can you say “shortcut”?) Use it to help you build your own support system! I have TONS of farmers who use this to inspire their content marketing!

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

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