84 The Eight Critical Systems You Need to Build for Your Marketing Machine

December 2, 2020 by Corinna

I often get emails from farmers like this: “I like everything you’re teaching. But I feel overwhelmed and don’t know where to start. Can you break it down into a simple strategy?”

I do a lot of things every week to keep the flywheel spinning. But if I had to break it down into categories, there are really 8 different “systems” that are working together to acquire new customers and turn them into brand ambassadors.

What are those systems? I break those down in this episode.

It is now my mission to create a clear pathway to help you know what systems you need to build step by step to get a strong marketing machine in place. This podcast will help you see the big picture, what mechanisms you need to build over time.

Hit play and let’s get started!

• Listen to this episode on Stitcher.
• Listen to this episode on Apple Podcasts
• Listen to this episode on Google Play
• Listen to this episode on Spotify.

Some of the resources mentioned in this episode:

• • Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
  • I mention the Customer Value Journey e-course in this podcast. Go subscribe and watch it now. This is a short one-hour training that explains in detail the 8 stages all customers pass through in your business. If you want someone to move from “unaware you exist” to “brand ambassador,” what stages do you need to guide them through? When you know what they are, you can more clearly see the “systems” and mechanisms you must build that will trigger them to move through the stages.
  • Learn the Formula for a Perfect Testimonial with Episode 41 of my podcast.
  • Twelve Places to Put Your Testimonials — Listen to Episode 42 as you build your Testimonial System.
  • Customer Research Bootcamp E-course — Need help understanding your customer? I have a course that will teach you HOW to do customer research, what questions you need to ask, and how to take that data and turn it into effective messaging that will attract more of your ideal client. I didn’t do customer research until year 8 of my business, and to this day, I still consider THIS step to be the MOST IMPORTANT thing we ever did for our business.
  • Want to get a ton of ideas for content you could put inside a nurture campaign? Join my online CSA Academy — which is my online digital library of veggie resource guides, video tutorials, and cheatsheets that I make available to my CSA members. To see the inside of my CSA’s virtual Academy, go here — where we house all our veggie tutorials, ebooks, and cheatsheet for our CSA members! For a low monthly subscription, see how we structure our customer support!

Subscribe and Review in Apple Podcast

I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

Right click and save as to download this episode to your computer.