86 Building a Promotional Calendar Part 2 (The Part Most People Forget)

December 16, 2020 by Corinna

Creating a promotional “plan” for the year is NOT just about plotting out your product releases and sales goals.

There is SOOOO much more to a marketer’s job than sales. What about building awareness, creating engagement, lead acquisition, or customer onboarding?

In this podcast,  I share PART 2 of my series, “How I Plan My Promotional Plan.” You’ll learn the 7 categories of assets you need to plan out each year. I also share my promotional planning grid here.

Hit play and let’s get started!

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Some of the resources mentioned in this episode:

• • Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
  • Listen to Part 1 of this podcast series from last week: Episode 85 of the My Digital Farmer Podcast: How I Build My Farm’s Promotional Calendar (Part 1)
  • I’ll be offering my CSA Quickstart course this January, 2021, to help farmers build their first CSA in 8 weeks (from start to finish). To grab my CSA Starter Checklist, go here. It includes a comprehensive list of all the things you need to take care of before you launch your first CSA.
  • In December, 2020, I’ll be doing a free Book study of Donald Miller’s best-selling book “Building a Storybrand.” Buy the book here and join me inside my Facebook group for video sessions twice a week. As you read the book, you’ll be developing your brand’s message and “brand script” that you can use to create your website message, Facebook posts, fliers, and more.
  • I mention the Customer Value Journey course in this podcast. Go watch it now. It’s super economical, and will be the best $29 you ever spent!! This is a short one-hour training that explains in detail the 8 stages all customers pass through in your business. If you want someone to move from “unaware you exist” to “brand ambassador,” what stages do you need to guide them through? When you know what they are, you can more clearly see the “systems” and mechanisms you must build that will trigger them to move through the stages.
  • Grab my Promotional Planning Grid — download a blank version and use it for yourself!

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

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