87 How to Articulate Your Product’s Results?

December 23, 2020 by Corinna

If I asked your long-time customers to tell me what kind of results I can expect if I buy your product, what would they tell me?

In other words, how will my life change after using your product or service? What is the specific result I can expect?

Knowing and articulating your product’s promised result is one of the best ways to market your product. In this episode, we share specific strategies for how to define “success.”

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Some of the resources mentioned in this episode:

• • Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
  • If you’re a “new” CSA farmer, and you’re looking for help with how to build your CSA box plan, grab my Perfect Box Planner Guide.” This 13 page PDF will give you the formula for how to build your perfect box plan for next year’s season. Use this to guide your crop production plan this winter! Grab it here.
  • In December, 2020, I’ll be doing a free Book study of Donald Miller’s best-selling book “Building a Storybrand.” Buy the book here and join me inside my Facebook group for video sessions twice a week. As you read the book, you’ll be developing your brand’s message and “brand script” that you can use to create your website message, Facebook posts, fliers, and more.
  • If you need help researching your customer this winter (to identify your customer’s results), check out my Customer Research Bootcamp — your step by step guide to crafting a customer survey process that will give you valuable intel on who your ideal client actually is.

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

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