Ep 94: Is Harvie Right for You? Interview with Founder Simon Huntley
February 10, 2021 by Corinna
One of the goals of my podcast is to interview the founder of each of the primary CSA management software systems — so that farmers who are “in the market” have a place to go to learn more about them all. This week, I interview one of the longest-running CSA platform designers — Simon Huntley of Harvie.farm (formerly known as Small Farm Central). Harvie is most widely known for its ability to allow the CSA customer to customize the share each week, without creating a headache for the farmer. It’s also best for a large farm earning more than $200K in CSA Revenue.
Who is Simon Huntley?
Simon grew up on a farm in southwestern Pennsylvania before pursuing a degree in Information Sciences and Technology at Penn State University. After college, Simon helped a western Colorado fruit farmer expand his operation to include vegetable production and a CSA / farm share program. The project grew to serve five area farmers markets and a 130-member CSA.
Combining his passion for agriculture and technology, he started Small Farm Central in 2006 which now has morphed into Harvie. His goal, and the goal of Harvie, is to help more local farmers become more economically sustainable so they can support their families, take care of their land, treat their employees well and thrive on their farms and in their lives. Simon has become a thought-leader in the field of local farm marketing. He has spoken at many farming conferences on topics around marketing local farms. In 2016, he wrote Cultivating Customers: A Farmers Guide to Online Marketing.
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Some of the resources mentioned in this episode:
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- Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
- CSA Week is Feb. 21-28, 2021. Learn more about CSA Week and how to promote it at CSAInnovationNetwork.org
- Read Simon’s blog at www.Harvie.farm
- Learn more about Harvie and see if it would be a right fit for your farm at Harvie.farm/sell
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.
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