Ep 95 – How to Qualify Your Leads So You get The Right Customer with Cole Jones of Local Line

February 17, 2021 by Corinna

Getting the right people into your business matters. In this episode, we interview special guest Cole Jones of Local Line who shares his best practices on how to build systems that “qualify” your leads so you don’t end up with a revolving door in your business.

Meet Cole Jones.

Cole Jones —  a native of Canada —  is the CEO of Local Line which he founded in 2015 with the goal of helping farmers move online and accept orders from customers. Cole is passionate about building the future of food systems and eating local. Local Line now supports thousands of farms across North America, helping them sell online, save time on order tracking and delivery, and manage their online presence.

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Some of the resources mentioned in this episode:

• • • Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
    • CSA Week is Feb. 21-28, 2021. Learn more about CSA Week and how to promote it at CSAInnovationNetwork.org
    • Cole shared his Customer Quality Matrix resource. To find it, head here.
    • If you want to give LocalLine a free trial, use my affiliate link and you’ll also receive one premium feature for free.
    • I mention my Ultimate Cheatsheet of 20+ Lead Magnets for Farms. Download this guide here and see several examples of lead magnet topics. It’s SO good!
    • Listen to Cole’s first interview on the podcast — Episode 51: Online Store Secrets to Success.

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.

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