Episode 26 ~ Case Study: Objections of a Beef Customer
October 9, 2019 by Corinna
If you’re a beef producer trying to get more people to buy a side of beef…
this episode is for you.
I take the content from Episode 25 — all about how to identify your customer’s buying objections and create content to overcome them — and make it SUPER practical in this case study.
Turns out I bought a side of beef last spring for the very first time. I’d been thinking about it for YEARS.
Years.
And I finally took the plunge.
What were my hang-ups? And as a marketing expert, what would I create in my sales process to overcome those objections and make customers ready to buy?
That’s what this episode is all about.
This episode is super practical. And every farmer will be able to see HOW to take the principles from Episode 25 and put them into action on a working farm’s marketing strategy.
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- Episode 25 “Turning Customer Objections into Conversions” — in this episode I go through the principles of customer objections and how you can identify and overcome them. If you missed that one, you should go back and listen to it first.
- My Cheatsheet for this episode — I took all the notes and put them into this 3 page document. This is especially valuable for beef producers who are looking for ideas for how to “beef up” their marketing message. Download it here and you’ll have a shortcut to your marketing to-do list.
- Episode 10 “The Curse of Knowledge” — in this episode I share why you cannot make assumptions about what your customer knows or does not know.
- Customer Research Bootcamp Workshop– the first step to great marketing is understanding your customer. That means doing market research. So how do you do that? What questions are we asking them to find out the right intel to help us find more? This short course will give you the fundamentals of how to interview and survey your audience so you can message your products more effectively.
- Join my private Facebook group for CSA Marketing here
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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