Episode 29: How to Turn More Customers into Bulk Buyers
October 30, 2019 by Corinna
Bulk buyers are my quintessential buyer.
When I realized the amount of income these CSA members were generating for me, I began to ask myself: “How can I turn more of my CSA members people into this kind of buyer?”
In this episode I share my two-part framework so that you can train your members how to preserve food, and then serve them up with offers to buy in bulk.
I’ve seen my revenues increase by cultivating this kind of customer. But it takes intention.
Learn how we do it.
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- Here’s an example of a video I made for the CSA Membership Academy. I have TONS of trainings like this that teach my members how to store away food. VIDEO: How to Make Pesto with a Pestle — guess what? A LOT of people buy extra basil now.
- If you’d like to join my CSA Membership Academy, join here for a low monthly fee. This is the best way for you to see exactly how I teach my CSA members to succeed at CSA. You can access ALL my templates and videos and downloads. Feel free to scope around and “copy” my style. Download the templates, use them as a “guide” for your own version, and slowly build your own resource library to coach your members to greatness. You can also reach out to me and ask about creating a special “offer” to give your members access to my library for a season. We can waive the first month for your members with a special coupon code. Email me at mydigitalfarmers@gmail.com
- ConvertKit – I mentioned my email service provider of choice in today’s episode. I can’t say enough good things about this tool. I find it so easy to use, easy to read the stats, and easy to set up automations. I am an affiliate for this tool, so I get a commission of any purchase.
- Episode 27: How to Plan a Challenge to Engage Your CSA Members — in this episode I teach you exactly how to build a challenge that will excite your tribe and get them wanting to buy more stuff from you!
- Join my private Facebook group for CSA Marketing here
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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