Episode 30: How to Surprise and Delight
November 6, 2019 by Corinna
How are you providing unexpectedly amazing service to your CSA members?
Are you planning such moments into the customer experience?
If not, you should be. And here’s why:
They leave an impression and they create major brand loyalty.
What could “surprise and delight” look like for YOUR farm?
That’s what we talk about in this episode. You’re going to get a LOT of ideas.
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- Join my private Facebook group for CSA Marketing here
- Online Marketing Made Easy Podcast by Amy Porterfield — my favorite podcast of all time
- Episode 4: The Customer Value Journey — I reference this in the episode. You’ll learn the 8 step framework for how customers move through our brand.
- BombBomb — I use this video email messaging tool to record video emails right from my phone or desktop and then send to my customers and prospects. It’s gotten major applause from my members.
- Debbie Meyer Green bags — these bad boys are given to all my CSA rookies on day #1. They absorb ethylene gas, and keep your veggies lasting longer.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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