Episode 71 Do You Have a Google My Business Listing?
August 26, 2020 by Corinna
If you’re a local business, you’re probably getting a lot of customers who find you by going to Google and typing in: “_________________.”
Wait… exactly WHAT are they typing in that search bar?… Do you know?
The answer to this question is pretty important, because it will determine whether your name shows up on Google’s suggested links. AND… if you don’t have a Google My Business listing, Google may have a hard time finding you.
In this episode, we talk through how to claim a Google My Business listing, why it’s so important, and why we should NEVER underestimate the power of Google to helping us find customers.
Hit play and let’s get started!
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Some of the resources mentioned in this episode:
- Find my Facebook group for farmers! I jump in here every week to teach farmers tips and fundamentals of marketing.
- Take my one our online Marketing Fundamentals Workshop “The Customer Value Journey” here. You’ll the learn the overarching framework of marketing — the 8 stages that your customer passes through to become a brand ambassador, and how you can build assets for each stage to keep them from getting stuck.
- I mention my free “Why They Buy” workshop in this episode. You can access it here.
- Episode 65 Seven Ways to Use Video Emails – learn how to use tools like Bonjoro to close sales.
- Want to try using a Video email software like Bonjoro? Check it out here for their free trial using my affiliate link. I use these to say hello to people who ask to be on my wait list! I think it helps conversions!
- Register for the Free CSA Ideas Lab Training: Keeping CSA Customers: Effective Early Bird Sign-up Campaigns (sponsored by CSA Innovation Network) on August 26, 2-3 PM EST at this link. It’s free. Join Corinna Bench of MyDigitalFarmer.com and Tessa DeMaster of Willowhaven Farm, who will share best practices on how to build a strong early bird CSA sign-up campaign. Corinna will share her inspiring story and include recommendations on how to set up a marketing campaign that will get current CSA customers to make a financial commitment to the farm way in advance. CSA farmer Tessa DeMaster shares how she modified the approach to work for her farm. We’ll end with discussion where everyone can share questions, advice, and ideas that have worked for them.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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