Episode 82 Four Ways I Use My Facebook Group to Help My Marketing

November 11, 2020 by Corinna

Our Facebook group is one of the drivers of our CSA. Thanks to the community we’ve created inside this platform, we are grooming super-users over time!

So how can a Facebook group benefit your CSA and business? It’s not just a place to post recipes or share video tutorials! In this episode, I reflect on the many different ways my Facebook group has added value to our brand and our customer.

My business wouldn’t be what it is today without this platform. Learn what’s possible!

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Some of the resources mentioned in this episode:

• • Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
  • You can get this giant kohlrabi seed variety here.
  • Do you know about the Customer Value Journey? Watch this one hour workshop that will clarify the framework that undergirds ALL my marketing. OH MY GOSH! It’s an AMAZING training — I should charge more for it. You’ll suddenly connect the dots for what a good marketing program needs to entail.
  • To get some help in building your own engaged Facebook group check out my step by step course “Facebook Group Mastery.”
  • Episode 79 of the MyDigitalFarmer Podcast talks all about what you need to know about your customer.
  • Thinking about starting a CSA for the first time? Need some help? Grab my CSA Quickstart Checklist — my 3 page list of all the things you need to do to get your new CSA up and running!
  • Episode 81 – I share my early renewal sales campaign results — how I did it and what I learned.
  • One of the ways we support our members is our online virtual Academy. To see the inside of my CSA’s virtual Academy — where we house all our veggie tutorials, ebooks, and cheatsheet for our CSA members — go here! For a low monthly subscription, see how we structure our customer support!

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

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