83 Three Must-Have Email Campaigns Your Business Should Have

November 25, 2020 by Corinna

Are you using email marketing yet to acquire new customers and turn them into lifelong buyers?

In this episode, I break down the confusing world of email marketing and share the top 3 “must-have” email campaigns that I think you should have in your marketing machine.

I used to do a LOT of email overkill. Over the years, I’ve toned it down a bit and figured out what pieces are making the biggest impact. There are THREE email sequences I build for my signature products. By “sequence,” I mean a series of emails that automatically drip out to your prospect or customer on a set schedule, based on a trigger action.

You pre-write these emails in advance, turn them on, and then let them do the work of customer acquisition and service for you! Let’s take a listen to find out what they are and what should go in them!

Hit play and let’s get started!

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Some of the resources mentioned in this episode:

• • Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
  • Episode 63: How to Build a Nurture Email Campaign — Listen to this episode for details on how to do this style of email sequence well. I share suggestions for what to talk about too.
  • I mention my A to Z Vegetable Storage Guide Lead Magnet, which triggers my nurture campaign. I actually SELL this A to Z guide — so you can customize it for your business. You get the finished product as a PDF, as well as the Canva digital file — so that you can easily modify it for your farm, add your logo, etc. To buy this resource, go here.
  • Episode 16 Building an Email Promo Campaign (part 1) and Episode 17 Building an Email Promotional Campaign (part 2) — explore the specifics of what to put into this type of email sequence.
  • I have an entire podcast episode about Welcome Emails and how to write them –– Listen to Episode 46 here.
  • Episode 45 What My Air Fryer Can Teach You About Marketing — this is a GREAT example of how a physical product had a “follow up” process or onboarding process engineered inside the box to help me be successful with my purchase.
  • You’ll need an email service provider to do automatic email sequences. There are lots of good ones out there. Many farmers use MailChimp — but just know that you’ll need to have the paid version to have the sequence builder feature option. I use ConvertKit as my email provider. Check out my affiliate link here, and I’ll get a small kickback if you end up purchasing.
  • How to build an email sequence in ConvertKit — watch my tutorial here.
  • Want to get a ton of ideas for content you could put inside a nurture campaign? Join my online CSA Academy — which is my online digital library of veggie resource guides, video tutorials, and cheatsheets that I make available to my CSA members. To see the inside of my CSA’s virtual Academy, go here — where we house all our veggie tutorials, ebooks, and cheatsheet for our CSA members! For a low monthly subscription, see how we structure our customer support!

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

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