97 How to Create a Referral Program for Your CSA

March 3, 2021 by Corinna

Word of mouth marketing has been called the most valuable form of marketing. It’s responsible for 19% of all purchases and influences as much as 90%.

Yet today fewer than 1% of businesses have a strategy to leverage these conversations.

In this podcast, we’ll share what to think about as you set up a referral system, so you can start maximizing your profits! I’ll also give you several examples of how you can build a mechanism in your business that will get people talking you up on a regular basis.

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Some of the resources mentioned in this episode:

• • • Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
    • To register for my free webinar “CSA Retention Secrets: 5 Strategies to Turn Your Members into Raving Fans” on March 14, at 4 PM EST, go to www.mydigitalfarmer.com/retention. Are you a CSA farmer recently flooded with lots of new CSA rookie members, and you’re secretly wondering how to make sure they stick for the long-term? With COVID-19, CSAs around the country are seeing record sales — with many farms selling out earlier than ever before. But what happens after the crisis goes away? Are your new members in it for the long haul? How can you take this captive audience and get them to fall in love with you for the long-term? In this free webinar, I share 5 strategies you can set in place within your operation to build undying customer loyalty that increases your customer retention and gives you the peace of mind you’re looking for.  This webinar was the same presentation I gave at the 2021 MOSES/Growing Stronger farm conference. It’s SO good, and you’ll walk away feeling inspired!
    • I mention the 6 Reasons People Buy Your Product Training — you can grab that free marketing basics workshop at www.mydigitalfarmer.com/whytheybuy
    • Customer Value Journey Podcast Episode 4 — learn the 8 stages of the CVJ so you know how your client moves through your brand to become a brand ambassador.
    • Read the book Talk Triggers by Jay Baer, to see more examples of fantastic word of mouth marketing strategy.

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.

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