Ep 101- The One Page Marketing Plan with Tim Young of Small Farm Nation

March 31, 2021 by Corinna

Most farmers don’t prioritize marketing from the start. Marketing is an afterthought — something they think of doing at the last minute. This is often because for many of us, we’re not sure what we’re even supposed to be doing. All we know is that we don’t have enough time to do it. Enter today’s guest. Tim Young of Small Farm Nation has just released a new book for farmers called “The One Page Marketing Plan.” In it, he shares his simple strategy for how to build a marketing system that works.

We talk about ideal customers, marketing budgets, marketing goals, a messaging matrix, and the power of the email. If you’re looking for a good overview of marketing 101, this conversation is a good start.

Who is Tim Young?

Tim’s a corporate-executive-turned-modern- homesteader who founded  Nature’s Harmony Farm in Georgia, produced award-winning farmstead cheese, grassfed beef & lamb, woodlot pork, and pasture raised chicken. Tim’s also the founder of the Small Farm Nation Academy, an online resource devoted to helping family farmers learn skills to build their farm brands, attract more customers, and grow profitable farm businesses.

Hit play and let’s get started!

• Listen to this episode on Stitcher.
• Listen to this episode on Apple Podcasts
• Listen to this episode on Google Play
• Listen to this episode on Spotify.

Some of the resources mentioned in this episode:

• • • Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
    • I mention the CSA Tips and Strategies Guide that I use to help support my CSA members in their rookie season. You can purchase this PDF download here. It comes complete with a Canva template so you can customize it for your farm.
    • Check out Tim’s book One-Page Marketing Plan on Amazon here.
    • Learn more about Small Farm Nation here.

Subscribe and Review in Apple Podcast

I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.

Right click and save as to download this episode to your computer.