123 What is the Primary Purpose of Your Website?

September 1, 2021 by Corinna

What do you want your website to accomplish for you?

(Do you actually know?)

Although a website can have many different goals for a business, in THIS episode, I’m going to make an argument for what I think the PRIMARY purpose of a website SHOULD be.

(Spoiler alert: It’s NOT sales!!)

And in my experience, MOST farm websites are NOT making it a priority.

Ready to hear what it is?…

Hit play and let’s get started!

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Some of the resources mentioned in this episode:

- - Follow me on Instagram @mydigitalfarmer to get a daily marketing and farm business tip.
  - Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
  - I mention my A to Z Vegetable Storage Guide Canva template in this episode. This makes a GREAT lead magnet, and you can grab it here.
  - Need help building a Lead Magnet for you business? I got you covered. Take my absolutely free 7-Day Lead Magnet Challenge, where I literally walk you through the whole process of finding your lead magnet, making it, and connecting it to the internet.
  - Listen to this podcast episode #9 The Anatomy of a Great Lead Magnet — to learn more about how lead magnets work.
  - Want to learn details about the Customer value Journey? Watch my hour-long video tutorial where I walk you through the 8 stages of the framework, and help you see the systems you need to build in your business to grow your customers from “clueless you exist” to raving fan.

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.

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123 What is the Primary Purpose of Your Website?