124 The Secret to Successful CSA Early Renewal Campaigns

September 8, 2021 by Corinna

It’s September, and that means it’s time to sign up my CSA members again for next year… I call it “early bird pre-registration.”

We’ve had ridiculous results over the last 5 years, because I now use a formula that works! Between 70% and 89% each year — with the number steadily climbing each year.

That means I am almost sold out BEFORE THANKSGIVING every year.

So how do you get MORE of your current CSA members to pre-register for your CSA share next year?

In this episode, I talk through how we do it — what are the secrets that underpin our success story and strategy?

Hit play and let’s get started!

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Some of the resources mentioned in this episode:

- - Follow me on Instagram @mydigitalfarmer to get a daily marketing and farm business tip.
  - Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
  - Episode 13 of this podcast is entitled How to Create an Irresistible Bonus Offer — use this to help you map out your CSA offer and come up with a compelling bonus that will get people to renew NOW.
  - Episode 22 How to Build a Marketing Runway — this will talk more about the concept of “pre-framing” your offer, and getting a person in the right mindset to say “yes.”
  - Get my Bonus Builder Worksheet — this resource will provide guiding questions to help you figure out what your ideal Bonus Offer can be.
  - Join my online course: CSA Early Bird Campaigns that Convert, that guides you step by step through the process of creating a promotional sales campaign to get your members to renew NOW.

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.

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124 The Secret to Successful CSA Early Renewal Campaigns