133 Case Study: What a Great Sales Funnel Looks Like – Hocking Hills Canopy Tours
November 10, 2021 by Corinna
In mid-October, my family and I took a weekend vacation in an area of southern Ohio known as Hocking Hills. One of the activities we wanted to do was a zipline canopy tour. I’d never done something like this before, so I researched online to find the perfect place to go.
Wow. Was it amazing.
In fact, it wasn’t just the zipline tour itself that was awesome. The entire sales funnel was impressive.
Maybe it’s because I’m especially attuned to marketing and sales. But Hocking Hills Canopy Tour did so many things well from the moment I discovered them online, that pulled me into a fantastic customer experience.
In this podcast, I document my experience from start to finish. I share 6 different elements of their sales funnel that made an impression on me. My hope is that you can pull out some marketing insights from this story to see what a great sales funnel can look like for your farm business.
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Some of the resources mentioned in this episode:
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- Follow me on Instagram @mydigitalfarmer to get a daily marketing and farm business tip.
- Find my Facebook group for farmers! Crowd-source this HUGE group for answers to your marketing questions around farming and CSA.
- Hocking Hills Canopy Tour – Take a look at the website of the zipline canopy tour we ultimately chose. See how their website design helped me decide to choose them.
- Want my Recommended Reading List? Grab my top 10 Marketing Books list here, and use it to help you find a book to read in the off-season.
- Episode 128 Why You Need to Be Getting Google Reviews
- Episode 126 What to Put in Your Google My Business Listing
- 20+ Lead Magnet Ideas for Farms — looking for an idea for a lead magnet for your farm? This guide will give you TONS of ideas!! Quickly scan it and pick something to help you attract your ideal client.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.
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