134 The Secret to Increasing Your Profits

November 17, 2021 by Corinna

How do you increase your profit as a business?

Hint: it’s NOT getting more customers.

For the LONGEST time, I spent all my marketing efforts on trying to acquire as many customers as possible.

Although this is one way to grow your revenue, it is the SLOW way.

In this podcast, I share the breakthrough principle that helped our business turn the corner a few years ago and start prioritizing our profits.

Once you hear it, you’ll say, “Of course!” But surprisingly, this wasn’t intuitive for me. In fact, I spent the first 10 years of my business in the dark about it.

I challenge you to take what you hear from this episode, and then look for specific ways you can apply it to next year’s workflow and goals.

Good news: it’s not as hard as you think.

Hit play and let’s get started!

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Some of the resources mentioned in this episode:

- - Follow me on Instagram @mydigitalfarmer to get a daily marketing and farm business tip.
  - Find my Facebook group for farmers! Crowd-source this HUGE group for answers to your marketing questions around farming and CSA.
  - Want my Recommended Reading List? Grab my top 10 Marketing Books list here, and use it to help you find a book to read in the off-season.
  - Episode 5 (My Digital Farmer Podcast) The Value Ladder – learn how to identify your product suite and how to order the sequence of your offers to grow your revenue
  - Grab the Ladder Worksheet for episode 5 here.
  - Episode 50 (My Digital Farmer Podcast) Three Ways to Increase Your Revenue – Learn the 3 basic ways to grow your profits. We focus primarily on one of them in this episode.

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.

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134 The Secret to Increasing Your Profits