155 How to Stay Out of the Email Spam Folder

April 13, 2022 by Corinna

Ugh. Does your email open rate stink? Are your emails getting lost in the spam folder?

In today’s episode, I share one strategy you can use to try and get your new subscribers to add your email address to their contact list — this is something called “white listing,” and it has an effect of making sure you never show up in the spam folder again.

How does it work? After hearing this episode, you’ll be able to take about 10 minutes to adjust a few words of text in your welcome emails, and it just might do the trick!

Hit play and let’s get started!

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Some of the resources mentioned in this episode:

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: DIGITALFARMER2022. Head to this special affiliate link to get started: www.mydigitalfarmer.com/localline

My Seminar “Beginner’s Guide to CSA Add-On Shares” — Want some training on how to build on an add-on share to your current CSA? Take my paid online seminar here. We cover everything you need to think about as you set up your add-ons: what types of add-on shares there are, how to price them, how to find your partner vendors, the pro’s and con’s to think about before you take action, and logistics. We also include a sample vendor contract, pricing guide, and our Fact Sheet template for our CSF partnership.

I mention Convertkit — this is my email service provider of choice! It is so easy to use and very powerful. If you’re looking to scale up your email marketing game, this is definitely one to try out! I also like Drip and Active Campaign.

The Art of Email: Writing Weekly Newsletters — my F.A.C.T. webinar presentation from November 11, 2021. This is a one hour presentation that will help you see how to write a weekly email!

Quick Tip: How to Increase Your Email Open Rates — in this My Digital Farmer podcast episode 115, I talk about list cleaning! And how to do it!

Here’s some email copy you can use as a template when trying to get customers to white-list your email:

One small request:

Hey, if you haven’t done this yet… be sure to add [your email address here] to your email contacts list. 

Doing this protects against over-zealous spam filters that might keep these emails from getting into your inbox. 

Need help with how to do this? Here’s quick instructions for the different email service providers. (You can also just reply to this email with a simple message like, “FARMERS ROCK!” and that will do the trick).

Thanks again for signing up! I hope we can meet soon.

Here’s a website you can use to link up instructions for how to whitelist in the different email providers.

Here are a few examples of using a P.S. to coach someone to reply to your email and be white-listed.

• P.S. Respond to this email and let me know if you’d like more of these inspiring emails. Respond with something cheeky like I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE!
• P.S. Also lemme know if there’s any farm stuff you’d like to learn. I wanna make sure you learn the story behind your food. So what are you curious about?
• P.S. What can we help you with? What problems with ____________ do YOU have? Any advice or tactics you’d like to get? Respond to this email and let me know.

• P.S. For the next few weeks, I’m going to be unlocking some secrets of the farm life. Be sure to open these emails — it’s worth it. 🙂 Let me know if you have a specific question related to farming or food that I can answer by replying to this email!

Find my Facebook marketing group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

Join my CSA Academy and learn how to fast-track your CSA members to CSA success. Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what’s included with the monthly membership. You’ll get access to the resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own Punch List and/or training curriculum this summer. Cancel your membership anytime.

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

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