159 EIEIO! What to Post on Social Media
May 11, 2022 by Corinna
Do you ever have a brain freeze when it comes to social media? What the heck should I be posting about? Or when it’s time to “write your weekly email,” do you ever find yourself staring at a blank screen with no clue what to say?
You’re in good company.
As content marketers, our job is to create a steady stream of quality content that will help attract our ideal customers into our brand, and then ultimately convert them into paying customers.
But what kind of content should you be creating?
Well, in this episode, I’m sharing a “formula” that I learned from my own digital marketing mentors: E-I-E-I-O-O
Yes, it’s even a farming song! (LOVE!!) Each letter stands for a word that will remind you of a category of content. In this episode, I dive deep into what these are and give tons of examples.
Hit play and let’s get started!
- Listen to this episode on Stitcher.
- Listen to this episode on Apple Podcasts
- Listen to this episode on Google Play
- Listen to this episode on Spotify.
Some of the resources mentioned in this episode:
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: DIGITALFARMER2022. Head to this special affiliate link to get started: www.mydigitalfarmer.com/localline
Episode 117 Knowing the Why Behind Your Business – listen to this popular episode that will show you what a “why statement” even is, as well as ideas for how to find it.
Start with Why – by Simon Sinek — a great book that helps you identify your business’ “why” statement.
Free Resource: 19 Social Media Post Template Ideas — This free PDF guide is flat out awesome. It’s going to show you 19 different examples of social post “categories” for Facebook or IG. If you feel like you’re stuck in a rut with the same-old-same-old “style” of content, this will definitely unlock you.
Inspirational Quotes Resource – This is the Quote Calendar that I bought this year. I use it to help me find inspiring thoughts for my customers (and farmers).
Join my CSA Academy and learn how to fast-track your CSA members to CSA success. Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what’s included with the monthly membership. You’ll get access to the resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own Punch List and/or training curriculum this summer. Cancel your membership anytime.
I talk about Lead Magnets in this podcast. If you want to build your own lead magnet for your farm, but you’re not sure how to make one, take my Lead Magnet Challenge — a 7 day email training course that will help you build a new lead magnet from scratch in 7 days.
Grab my Canva Template for my A to Z Vegetable Storage Guide.I mention this as my top-producing lead magnet. This is a 44 page illustrated guide that shows how to store all the basic veggies and fruits. It lives as a pop up lead magnet on my farm’s website, and it solves a problem for my client… not knowing how to store their food properly (so it lasts longer!)
Episode 23: Finding Your Brand’s Content Pillars – use this podcast to help you figure out what to talk about in your content on social media!
Episode 25: How to Turn Customer Objections into Conversions — Want more ideas for how to create content for the “O” category? Check out this podcast all about the topic of identifying your customer’s objections.
Find my Facebook group for farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
Follow my CSA farm on Instagram! @slfarms2
Subscribe and Review in Apple Podcast
I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
Right click and save as to download this episode to your computer.