187 How to Build an Irresistible Offer with Michael Kilpatrick
November 23, 2022 by Corinna
How do you get someone to buy your product? Well, it all starts with a “good offer.”
What does that mean?
“Crafting the offer” gets its own module in marketing school, because it’s THAT important. There are strategies for what goes into an offer that makes people convert. And in today’s episode, we dissect those elements in details. My guest is Michael Kilpatrick, host of the Thriving Farmer podcast, and he is a MASTER at creating offers. He’s interviewed hundreds of farmers and consulted with dozens of farms in his lifetime — he’s seen so many examples of irresistible offers at work. He’s also in the process of building out his own micro-enterprises on his own new-ish farm, Farm on Central. I ask him to break down his marketing strategy, and you’ll learn a lot of cutting-edge ideas he’s using right now to grow his own new farm business to $1 million in revenue.
Check out Michael Kilpatrick’s CSA Sales page here. We dissect this page in today’s episode as an example of “an irresistible offer.”
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Who is Michael Kilpatrick?
Michael Kilpatrick is a farmer, presenter, host, inventor, and online entrepreneur who lives to help entrepreneurs apply business principles and practical, proven solutions to grow their businesses and simplify their lives.
He is the owner of Growing Farmers, an online farmer education platform; host of the top-rated Thriving Farmer Podcast; and host of the Thriving Farmer Summit series, which has been viewed by over a quarter million farmers.
He has managed large farms and businesses, consulted for industry experts worldwide, and spoken at dozens of conferences. Michael believes anyone can build a profitable farm by following the system he teaches in the Small Farm University, his company’s educational platform and community for thriving farmers.
Michael lives in an 1890s brick house on his 8-acre urban Farm on Central in Southwest Ohio with his wife and 3 kids.
Some of the resources mentioned in this episode:
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: DIGITALFARMER2022. Head to this special affiliate link to get started: www.mydigitalfarmer.com/localline
Join my free email list! I have a great “email onboarding sequence” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better.
Join me December 1-4, for Thriving Farmer’s FREE annual Online Farm Summit.Every year, Michael Kilpatrick’s team at GrowingFarmers.com puts together an awesome lineup of guests for a 3-day summit. This year’s topic focus is all about “Adding Income to your Farm” — creative ways to bring in more revenue — including a focus on Value-Added products. You’ll learn from 37+ different speakers innovative ways of working less and profiting more from your farm enterprise! This virtual conference is free, as long as you watch it live. (You’ll be given a chance to pre-purchase an all-access pass which gives you “forever access” to the recording of the whole event for a low price!) Reserve your free pass to this virtual event here: www.mydigitalfarmer.com/summitFind my Facebook group for farmers!
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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