215 Marketing Gourmet Mushrooms to New Buyers
June 14, 2023 by Corinna
In today’s episode, meet my special guest Elizabeth Hopkins from Honeymoon Farm – the mushroom capital of the world. Since 2017, she’s been marketing her gourmet mushrooms at a farmer’s market, trying to educate a consumer who’s only familiar with the cremini mushrooms you might buy at the store.
How do you create interest, pique curiosity, and overcome the “outlier” factor that might keep a person from trying it? This episode is full of practical wisdom based on trial and error of being in the trenches week after week, peddling her wares. We talk website messaging, customer onboarding, recipe cards, gateway products, signage, SEO, lead magnets, juggling farm and mom life, and email marketing. You’ll find an idea in here for sure to apply to your farm business!
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
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Who is Elizabeth Hopkins?
Farmers all know that great ingredients make great food. When Liz Hopkins started her farm business in 2017, she discovered that similarly, great marketing makes great customers, and with great customers, she could do more of what she loved – farming. Over the years, she has added products, rebranded, upscaled, downscaled, and embraced life as Honeymoon Farm: your favorite farm for flavor. Honeymoon Farm offers gourmet mushrooms and pasture raised poultry at four local farmers markets and through a couple wholesale accounts in the tristate area of PA, MD, and DE. Since the birth of her daughter in June of 2022, she has shifted gears and launched Honeymoon Creative Media, helping small businesses like you build your brand, your website, and your print and digital designs so that they feel more authentic to who you are.
Visit her website at www.honeymoonfarmpa.com and www.honeymooncreativemedia.com
Instagram: @honeymoonfarmpa
Some of the resources mentioned in this episode:
Join my free email list! I have a great “email onboarding sequence” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better.
Accelerator Group Coaching with Corinna — get on the wait list for this 15-member group Mastermind and Farm Marketing School experience.
Learn how to use AI for your marketing with my 5 Day ChatGPT Challenge -Want to see how this easy-to-use AI tool can simplify your marketing tasks? Each day via email, I share a phrase to drop into the ChatGPT query box. Then see what happens. That’s it. 5 minutes a day. And I promise… you’ll see the implications right away. It’s going to blow your mind. Subscribe to the 5-Day challenge below and receive your first query to put into the ChatGPT interface, starting tomorrow!
Sign up for my CSA Academy — and get access to my CSA member resource library to use for your own CSA (as long as you’re a paying member). Use coupon code TRIAL to get your first month for $1.
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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