249 How to Engineer Habits around Your Farm Product
February 14, 2024
Today, we talk about the importance of creating habits around your product.
This month, I saw a sign at my local meat/butcher in town. It showed the Daily Lunch Deal for each day for the next 3 weeks.
It was new, so it captured my attention.
Tanks Meats hopes that by showing me the “schedule” of daily lunch meals, they will draw me back multiple times in a week — increasing my frequency of purchase.
If I’m already the type of person who buys lunch out 1x per week, I can look ahead and “plan” to come back to Tanks on Wednesday, too, since I love Reubens. Now I’ve just increased my customer value by a factor of two.
Tanks can also follow the sales data from this after a few months, and figure out which meals are making the most money. Then optimize their menu.
In today’s episode, I want to show you the importance of creating buying habits around your product. Sometimes that means you need to create a “rhythm” and pattern that your customers will come to know and expect. I cover all kinds of examples of what this can look like. It’s full of practical examples. One small tweak might mean a big shift in revenue for you.
Are you showing up at the “trigger moment” for your customer to make them think about your product?
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This podcast was sponsored by CSAWeek and the CSAInnovationNetwork — Mark your calendars: CSA Week is February 19-25, 2024! Imagine a week dedicated to empowering farmers with the latest strategies, tools, and ideas to enhance their CSA and kickstart the CSA season. From February 19-25, 2024, join the CSA Innovation Network in this week-long celebration dedicated to promoting CSA, supporting local agriculture, and fostering a stronger connection between farmers and their communities. Get your free CSAWeek Promotion Pack from CSAInnovationNetwork by subscribing at csainnovationnetwork.org/csa-
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