379 Got Demand? The 6 Questions to Ask Before You Grow More Farm Products
Sept 23, 2026
What happens when you’re really good at growing something… but you don’t have enough people to buy it?
I learned that lesson the expensive way this summer when we ended up renting a refrigerated semi-trailer to hold thousands of pounds of watermelons we suddenly didn’t have a market for. We had successfully grown the crop, but growing it and selling it turned out to be two very different things.
In this episode of My Digital Farmer, we’re exploring an important piece of the revenue equation that farmers don’t always spend enough time thinking about: demand.
Before you add another acre, increase your flock, double your flower production, or launch a brand-new farm product, how do you know whether your market can actually absorb what you’re planning to produce?
We’ll talk about how to recognize real evidence of demand, why selling out once doesn’t necessarily mean you’re ready to double production, and some of the factors that can quietly limit how much your market is willing or able to buy.
If growing your farm revenue is one of your goals, this episode will challenge you to look beyond the question, “How much can I produce?” and start asking a much more important question about what happens on the other side of that equation.
Because growing more product doesn’t automatically create more revenue.
Tune in to learn the six questions that will pressure-test the demand for your farm products before you decide to scale.
Helpful Links & Resources
What email provider do I use for my email marketing launches? I recommend Kit.com — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
Episode 314: The Power of a Beta Test in Marketing – my episode all about how to use the “beta test” framework to test demand
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