380 Can You Actually CREATE More Demand for Your Farm Products?
Sept 30, 2026
Demand for your farm product often feels like it has a ceiling — but what if that ceiling can actually MOVE?
This is part 2 of a two-part series all about Market Demand — an important element in the sales/marketing formula. In the last episode, I talked about the danger of scaling production before you have enough demand to support it. But that raises an important question:
What if you check the demand…and there simply isn’t enough yet?
Are you stuck with the demand you’ve got?
Marketing can’t magically make everyone want what you sell. But there ARE things you can deliberately do to make a product more desirable, move a hesitant customer toward buying, and cultivate more demand over time.
In this episode, I’m sharing five demand levers you can experiment with on your farm.
We’ll talk about:
- Why limiting something about your offer can actually increase demand
- Some creative ways to generate buzz and energy around a product that isn’t moving
- How to tap into the power of collaborations and social proof to get more of the right eyeballs on your stuff
I’ll also share some real examples from Shared Legacy Farms, including some weird, fun and unexpected things we did that got our customers talking (and buying).
Helpful Links & Resources
What email provider do I use for my email marketing launches? I recommend Kit.com — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
Ep. 379: Got Demand? The 6 Questions to Ask Before You Grow More Farm Products – This was part 1 of this series all about Market Demand. https://directory.libsyn.com/episode/index/id/42872465
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