Episode 9: The Anatomy of a Great Lead Magnet
June 12, 2019 by Corinna
If you’re a CSA farmer, you know that not everyone is a perfect fit for your product. It takes a “special kind” of person to succeed at CSA.
So how do you find more of them?
That’s what this episode is all about.
I teach you all about digital “Lead Magnets” and how they function as a kind of “bait” to attract your ideal buyer. This is a DEEP DIVE WORKSHOP — the kind you’d get at a conference, so come prepared to take notes!! We cover:
- what is a lead magnet?
- the characteristics of a great lead magnet
- examples of lead magnets I use in my business
- 5 questions to ask yourself to find the perfect lead magnet for your business
- where to put your lead magnet so your customer finds it
- how lead magnets help your sales machine
Hit play and let’s get started!
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- Listen to this episode on GooglePlay.
Some of the resources mentioned in this episode:
- 20 Lead Magnet Ideas for Farms — a list of actual lead magnet titles to get you started! I also share the list of categories I go over in the episode
- Building a Storybrand Podcast with Donald Miller
- 5MinuteMarketingMakeover.com — subscribe to see tips for how to fix your messaging. See an example of a lead magnet in action! You’ll get subscribed to his 3 part email/video series
- Building a Storybrand — my favorite marketing book. It will give you a framework for how to build a clear message that speaks to your ideal customer avatar.
- The StoryBrand Workshop by Don Miller — wanna spend $3000 to clarify your farm’s message? Yikes! That’s a lot. But it was SO good. This is the workshop I attended that REALLY helped me dial in my messaging. I’ll be offering a similar workshop like this later this fall for farmers.
- Episode 4 of the My Digital Farmer Podcast — The Customer Value Journey
- Top 10 Marketing Assets for Farmers — get my recommended list of assets you should be building
- Instant Pot Challenge — my email course that teaches people how to use the instant pot
- Beginner’s Guide to CSA — I made this for my new CSA rookies, and I used it as a lead magnet for a while. You can purchase the ebook here and use it as as template for your own version.
- A to Z Vegetable Storage Guide — This is my #1 lead magnet on my website. I get a lot of people into my funnel with this item. I had so many farmers ask me for it that I started to sell it! You can get lifetime digital rights to this 55 page veggie storage guide. Feel free to throw your logo on it, cut and paste it, modify it, or use as-is. It’s a HUGE shortcut to getting a lead magnet out there.
- ConvertKit — This is my email service provider. I LOVE it! It allows me to EASILY create forms, automations, tags, and email drip campaigns for a low monthly fee. It is considered one of the “best” customer-friendly email service providers out there. I am an affiliate for this product so if you want to check it out, click on the link provided here.
- LeadPages — I use this digital tool to create “pretty” professional looking landing pages. It’s a drag and drop tool that has templates for sales pages, opt-in subscribe forms, and more. Totally worth the $300 every year.
- My Private Facebook Group for CSA Marketing Discussion
- Membership Academy — my monthly membership site for my CSA members (and some farmers). If you’d like to see all kinds of examples of content, this is definitely something you want to join for a few months for inspiration. All my lead magnets live in here for you to see.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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