Episode 16 ~ How to Write an Email Sales Sequence Part 1
July 31, 2019 by Corinna
Email marketing is a major player in my business.
I know, I know. You’re skeptical.
I was too.
Low open rates. Unsubscribes. Spam…. I get it.
But it’s different with a CSA product. And if someone actually downloads your CSA “Lead Magnet” (aka piece of bait), there’s a good chance that they want to know more about your product.
And that they’d welcome a few emails to convince them.
At least that has been my experience.
So I decided to teach you what to write about in these “Sales emails” that pitch your CSA product. Because that’s a VERY common question I get from farmers.
“I don’t know what to say!” What do I talk about without sounding sales-y?
That’s what this episode is all about.
Because this topic was SO big, I had to break it up into 2 parts. This episode talks about the strategy behind email. Episode 17 will include the 14 actual topics that you can use to build your emails. So be sure to check it out when it’s released!
I also made a freebie for you. It’s a Worksheet to help you build out your email promotion campaign. It looks like this:
Print it out and work through it this summer when you’re putting together an email promo to send out to your CSA members for your Early Bird sign up push!
Hit play and let’s get started!
- Listen to this episode on Stitcher.
- Listen to this episode on iTunes.
- Listen to this episode on GooglePlay.
Some of the resources mentioned in this episode:
- My Private Facebook Group for CSA Marketing Discussion – join us for weekly discussion with other CSA farmers on the topic of marketing
- My Email Promotions Campaign Worksheet PDF
- Customer Research Bootcamp Workshop — want to learn how to research your customer? This workshop will teach you 11 research techniques to help you get to know your customer better.
- Episode 12 — How to Build a CSA Offer that Converts
- Episode 13 – How to Build an Irresistible Bonus for Your Offer
- ConvertKit — my email service provider of choice! I am an affiliate for this product, so I will get a commission if you purchase through this link.
- How to Build an Email Sales Sequence — Episode 17
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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