MEET THE FOUNDER:
CORINNA BENCH“I believe farmers are looking for someone to help them get better at marketing.”
Hey guys! I’m Corinna, and my husband and I run a 400-member CSA in NW Ohio called Shared Legacy Farms.
I’m like many of you — a simple farmer’s wife who wears many hats in our small business, and who had zero formal training in marketing or sales. Every year I felt frustrated as I tried to grow my customer base, even as I had no idea how to do it.
Then one day in 2016, quite by accident, I discovered the world of online marketing. I decided to see if I could adapt the principles to our CSA, and I began to execute a strategy…
It worked. In 2017, our customer retention climbed from 66% to 78% in 3 weeks. Two weeks later, I filled the CSA to within 95% — all before Thanksgiving holiday.
I created MyDigitalFarmer.com to help farmers like you and me learn the marketing fundamentals — so we can stop feeling uncertain, frustrated, guilty, or inadequate when it comes to selling our products.
I believe farmers are looking for help to market their services to a new generation of digital buyers. Learning the art of digital marketing has not only catapulted my farm’s income and brand, but more importantly — it’s given me confidence that I finally know what the hell I’m doing…. so I spend my precious time on the right marketing things.
I want that feeling for ALL of you farmers. I hope you’ll let me be your guide and join me each week on the MyDigitalFarmer podcast…
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