Helping Farmers Get Better at Marketing
July 13, 2022 by Corinna What is it that your product actually delivers to your customer? I’m not talking about the thing itself. I’m talking about the long-term, life transformation? How does their life get better because of your vegetable box or eating your grass-fed beef?… What is the product’s promise? If you want to…
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July 6, 2022 by Corinna Are you tracking your sales metrics?… Because here’s a fact: You can’t manage what you aren’t measuring. And for the first 9 years of my business, I’m embarrassed to admit that I didn’t track ANY of these numbers. I was just “doing farm stuff” and asking people to buy every…
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June 29, 2022 by Corinna I LOVE interviewing other farmers who are GREAT at marketing. Sometimes, the best way to grow our own marketing strategy is to see what other farms are doing. Today’s guest is Melissa Ballard of Bluegrass Beef in Kentucky. She has managed to build a growing, profitable farm business by attracting…
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June 22, 2022 by Corinna What happens to a person after they subscribe to your email list for the first time? Do they fall into the “black hole”? I’ve long encouraged you to build something called a “nurture email sequence” in your marketing funnel. This pre-written, automated email sequence drips out amazing, helpful content to…
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June 15, 2022 by Corinna Need some help with Instagram reels? Search no more. Today’s podcast guest is an Instagram guru. Laura Patterson has mastered the art of engagement and lead generation through the use of Instagram reels, creating compelling content every day that attracts her ideal customer. In this podcast, Laura shares how she…
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June 8, 2022 by Corinna Have you taken the time this season to identify your core marketing message(s)? As I mapped out my content plan for the summer, I realized I was doing a whole lot of “point and shoot” style marketing — and not as much intentional strategy. What are my goals for the…
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June 1, 2022 by Corinna How are you onboarding your CSA members into your CSA’s first weeks? (Are you?) In this episode, I walk through the 4 categories of content/information you should consider putting into your onboarding strategy. I also share the types of things you should bring up in your CSA handbook. You’ll walk…
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May 25, 2022 by Corinna In today’s episode, I interview a farmer from Louisiana, Kate Estrade, who is a curator of locally-produced farm goods — from her own pasture-based farm, as well as from over 25 other local farms and producers. She sells through an onsite “grocery” store as well as several neighborhood hubs. Customers…
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May 18, 2022 by Corinna Do you spend more time than you’d like in a farm delivery truck every summer? What if you could outsource that to someone else? In this episode, I interview Andrew Miller from Farmstead Logistics — a third party logistics provider who helps deliver farm products from Point A to Point…
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May 11, 2022 by Corinna Do you ever have a brain freeze when it comes to social media? What the heck should I be posting about? Or when it’s time to “write your weekly email,” do you ever find yourself staring at a blank screen with no clue what to say? You’re in good company.…
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