Category: Podcast

Helping Farmers Get Better at Marketing

309 Starting a UPick from Scratch Inside a FMS Coaching Call with David Heeks

April 23, 2025 Imagine launching a brand-new U-Pick strawberry business… with only a few months to get everything in place. No website. No email list. No customer base. That’s exactly the challenge David Heeks faced this spring—and in this episode, you’ll hear how we mapped out his entire sales funnel during a live Farm Marketing…
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308 Inside a Sales Funnel: How I Became a Raw Dog Food Superfan in 7 Days

April 16, 2025 It started with a few innocent dog scratches. My dog Daisy was itching like crazy, and I began to wonder: could it be her food? One Google search later, I found myself tumbling headfirst into a raw dog food rabbit hole—complete with Facebook ads, blog articles, YouTube videos, and a subscription box…
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307 Five Signs It’s Time to Raise Your Farm Prices

April 9, 2025 Are you charging enough for your farm products or services? Recently, I was on a coaching call with a farmer who ran a wedding event space on their farm. They were booked solid for over a year—yet hadn’t raised their prices in years. That’s a major sign they could (and should) charge…
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306 Five Ways to Get Your First-Time Farm Customers to Buy Again (And Spend More!)

Published April 2, 2025 Is your farm’s sales funnel doing a great job of bringing in first-time customers—but then dropping the ball when it comes to getting them to buy again? I recently coached a farmer who sells grass-fed chicken, pork, and beef by the cut, along with farm bundles and beef shares. He had…
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305 Top 5 Places to Advertise Your Farm’s Lead Magnet

March 26, 2025 A few weeks ago, my farmer friend Glen Young (shoutout to Glen!) sent me a message: “Hey, Corinna—did you know your website pop-up isn’t popping anymore?” Uh-oh. Turns out, something had changed inside Kit.com (my email service provider), and I needed to go behind the scenes to tweak a few settings. That…
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304 How to Document Your Farm Promotions So You Can Recycle Them Easily

March 19, 2025 Have you ever found yourself scrambling to write an email or social media post for a promotion—only to realize you already did it last year? What if I told you there’s a simple way to save yourself hours next season? Today, I’m sharing how documenting your promotions as you go can eliminate…
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303 Five Ways to Use ChatGPT to Get Simple, Repeatable FARM Marketing Tasks Off Your Plate

March 12, 2025 Feeling overwhelmed by all the little marketing tasks that pile up in your farm business? What if I told you that AI can take some of that off your plate—without being complicated, expensive, or scary? Today, I’m breaking down five simple ways you can start using AI right now to make your…
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302 How to Build a Marketing Mesage that Sticks: The Secret of Content Buckets

March 5, 2025 Feeling like you’re always scrambling to come up with content ideas? What if you had a simple system that not only made content planning easier but also helped your customers remember your farm’s message—and feel like they truly “get” what you’re about? In this episode, I’m sharing the concept of Content Buckets: a…
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301 Marketing Peaks – The Secret to More Predictable Sales

February 26, 2025 by Corinna Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes? Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. That’s the power of Marketing Peaks—planned, high-energy sales events that create…
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300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business

February 19, 2025 by Corinna Bench It’s our 300th episode!! Wow. Can I make a confession?… I didn’t realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a “Big Deal” and build momentum for my brand. There…
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