Helping Farmers Get Better at Marketing
May 25, 2022 by Corinna In today’s episode, I interview a farmer from Louisiana, Kate Estrade, who is a curator of locally-produced farm goods — from her own pasture-based farm, as well as from over 25 other local farms and producers. She sells through an onsite “grocery” store as well as several neighborhood hubs. Customers…
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May 18, 2022 by Corinna Do you spend more time than you’d like in a farm delivery truck every summer? What if you could outsource that to someone else? In this episode, I interview Andrew Miller from Farmstead Logistics — a third party logistics provider who helps deliver farm products from Point A to Point…
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May 11, 2022 by Corinna Do you ever have a brain freeze when it comes to social media? What the heck should I be posting about? Or when it’s time to “write your weekly email,” do you ever find yourself staring at a blank screen with no clue what to say? You’re in good company.…
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May 4, 2022 by Corinna Have you ever thought about creating a passive form of revenue for your farm through a digital workshop? Today’s podcast guest, Heather Carter of Nature Hills Farm, did just that! Her cheese-making online class is purchased by people all over the country. In this episode, she shares how she built…
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April 27, 2022 by Corinna QR Codes. They are everywhere. But are you using them in your farm marketing? In this episode, I share LOTS of ideas for where your QR codes could link on the internet to help develop your leads into buyers, and turn your buyers into lifelong fans. Your mission?… I want you…
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April 20, 2022 by Corinna Imagine CSA customers coming to your farm every week to harvest their own share from your vegetable beds. Yes. That’s the concept behind a U-Pick CSA model. In this episode, I interview Kristen Muehlhauser of Raindance Organic Farm, who has built a profitable farm business off this CSA operation. She…
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April 13, 2022 by Corinna Ugh. Does your email open rate stink? Are your emails getting lost in the spam folder? In today’s episode, I share one strategy you can use to try and get your new subscribers to add your email address to their contact list — this is something called “white listing,” and…
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April 6, 2022 by Corinna Last season, our CSA trialed a partnership with a CSF (Community Supported Fishery) called Citizen Salmon Alaska. In this episode, I have fisherman Aaron Sechler back on the show to talk through how it went. We audit our experience and take-aways, and share some tips for how to do this…
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March 30, 2022 by Corinna Have you ever pre-sold spring transplants as a type of product line? Our farm is predominantly a CSA farm, and so we didn’t offer this as a product until just a few years ago. At first glance, it didn’t seem to “fit” our customer profile. Boy, was I wrong! Three…
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March 23, 2022 by Corinna In this episode, I interview CSA farmer Tessa DeMaster from Willowhaven Farm. I’ve been watching Tessa for the last 3 years, as she’s slowly built her marketing strategy layer by layer. Today, she shares her story of how she’s learned to simplify her marketing — everything from the flagship product…
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