Helping Farmers Get Better at Marketing
October 13, 2021 by Corinna Are you trying to update your website, and running into confusing terminology? Like, what’s a landing page versus a regular page on your website? And how is it different than a sales page? Are they the same? I remember being SO confused about this distinction when I was first learning…
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October 6, 2021 by Corinna Are you asking your customers to leave you a Google Review? It’s the fastest way to start ranking higher in Google’s search results. In fact, if you’re not in the “Map Pack” for a certain search term, simply getting more reviews will help launch you into the 3-pack. In this…
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September 29, 2021 by Corinna Did you know you should be creating regular posts in your GMB (Google My Business) listing? In this podcast, we talk about what the 5 types of posts are, why you need to be sharing regular posts within your GMB listing, and how they can help Google better understand WHO…
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September 22, 2021 by Corinna Are you leveraging the largest search engine in the world to help new customers find you? Google is like a giant “filing cabinet” that holds ALL the information about your business. It decides what to serve out to your potential clients, based on what they type into the search bar.…
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September 15, 2021 by Corinna How are you being found by customers in your local area? word of mouth social media FB ads farmer’s market local newspaper ad But what about Google? Are you leveraging the largest search engine in the world to help new customers find you? For example, someone types in the phrase,…
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September 8, 2021 by Corinna It’s September, and that means it’s time to sign up my CSA members again for next year… I call it “early bird pre-registration.” We’ve had ridiculous results over the last 5 years, because I now use a formula that works! Between 70% and 89% each year — with the number…
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September 1, 2021 by Corinna What do you want your website to accomplish for you? (Do you actually know?) Although a website can have many different goals for a business, in THIS episode, I’m going to make an argument for what I think the PRIMARY purpose of a website SHOULD be. (Spoiler alert: It’s NOT…
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August 25, 2021 by Corinna Remember that commercial with the Hootie the Owl and Tootsie Roll Pops? He would ask, “How many licks does it take to get to the center of a Tootsie Roll Pop?”… Turns out, there’s actually an answer to that question. Lots of people have crafted experiments to find out. Answers…
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August 18, 2021 by Corinna How often do you screw up a customer order? For us, it’s about 2 times per week. I used to dread these moments. I felt like I was a failure, and it always seemed like I lost ground with my client. Fast forward years later, and I now realize that…
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August 11, 2021 by Corinna Have you thought about starting a CSA, but you’re not sure if you’re up to it? What does it take to become a great CSA farm anyway? Before you take the leap, what if you could get some advice from seasoned CSA farmers, to tell you what you need to…
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