Helping Farmers Get Better at Marketing
August 18, 2021 by Corinna How often do you screw up a customer order? For us, it’s about 2 times per week. I used to dread these moments. I felt like I was a failure, and it always seemed like I lost ground with my client. Fast forward years later, and I now realize that…
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August 11, 2021 by Corinna Have you thought about starting a CSA, but you’re not sure if you’re up to it? What does it take to become a great CSA farm anyway? Before you take the leap, what if you could get some advice from seasoned CSA farmers, to tell you what you need to…
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August 4, 2021 by Corinna A few weeks ago, I launched a challenge inside my CSA’s private Facebook group that was meant to create some fun and excitement. I had a bunch of Tupperware I wanted to give away to my members, and I needed some kind of vehicle to do it. So I created…
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July 28, 2021 by Corinna Are you looking for a way to build momentum in your CSA community? Tricia Borneman from Blooming Glen Farm shares how her new CSA Facebook group has reenergized her CSA members AND her business. In fact, she claims staring a Facebook group has been, “one of the top 5 best…
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July 21, 2021 by Corinna What is your customer REALLY buying from you? Do you know? (Hint: it’s not just your vegetables). What if it’s more than the product itself? Newsflash: People don’t buy the “what” — they buy the WHY behind your business. In fact, it’s the “why” that bonds them to your brand…
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July 14, 2021 by Corinna What do you do when your CSA is “sold out?” Are people just “out of luck”? Shut down with no where to go? What if you could create an offer that would attract people into your CSA leads pipeline, who would convert to full time members the following year? In…
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July 7, 2021 by Corinna Are you looking to raise your email open rates? In this podcast I share the simple process of how “cleaning your email list” will vastly improve your email “sender reputation” (and increase your open rates). We cover how a cold subscriber is defined by your email service provider, why you…
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June 30, 2021 by Corinna Getting volunteers to come work on your farm can be a powerful way to build connections with your customers (and get stuff done!). However, too many farmers fail to follow a few key rules of volunteer engagement, and end up getting burned. In this episode, I share 7 best practices…
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June 23, 2021 by Corinna What if you found out you were starting your CSA earlier than planned? What if you had to communicate a LOT of details to your customers in just…. 4 days? This is exactly what happened to me in 2021. I had to distill 2 weeks of “customer onboarding” information into…
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June 16, 2021 by Corinna Have you thought of doing a “Market Card” style CSA, but weren’t sure how it worked? Well today’s guest is Jen Browning of Juniper Layne Farm in Portland, and she answers all the details for how to set up this kind of CSA. We cover which platform she uses for…
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