Helping Farmers Get Better at Marketing
March 17, 2021 by Corinna With all the ideas you hear from this podcast and other marketing gurus, you may be feeling overwhelmed as you try to find time to build your own marketing system. You might be thinking: “There’s no way I can do that!” If you’re not careful, you can easily start to…
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March 10, 2021 by Corinna Looking for another example of a successful CSA farmer? I interview Jordan MacPhee of Maple Bloom Farm on Prince Edward Island. He shares how his farming business morphed from a CSA-focused business, to a more diversified approach over time. He also shares how he vets his add-on share vendors so…
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March 3, 2021 by Corinna Word of mouth marketing has been called the most valuable form of marketing. It’s responsible for 19% of all purchases and influences as much as 90%. Yet today fewer than 1% of businesses have a strategy to leverage these conversations. In this podcast, we’ll share what to think about as…
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February 24, 2021 by Corinna If you’re like most CSA farms, you’ve added a lot of new members in the last year due to COVID. Now you might be wondering, “How do I make sure they stay?” In this episode, Benzi Ronen of Farmigo shares what he’s learned about how to keep your CSA members…
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February 17, 2021 by Corinna Getting the right people into your business matters. In this episode, we interview special guest Cole Jones of Local Line who shares his best practices on how to build systems that “qualify” your leads so you don’t end up with a revolving door in your business. Meet Cole Jones. Cole…
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February 10, 2021 by Corinna One of the goals of my podcast is to interview the founder of each of the primary CSA management software systems — so that farmers who are “in the market” have a place to go to learn more about them all. This week, I interview one of the longest-running CSA…
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February 3, 2021 by Corinna If you’re a farm looking to scale into regional or national shipping, then today’s episode is for you. I’ve got Brooks Hitzfield from Seven Sons Farm, who has helped his little farm scale to 6 figures, by leveraging the power of online marketing, e-commerce and shipping. Brooks shares the 3…
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January 27, 2021 by Corinna Every week, I send an email to the people on my email list. Yes, every week. “The Weekly Email” is a key part of my marketing machine. Its job is to stay in touch with core customers and customer leads, keep my brand top of mind, and build relationship and…
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January 20, 2021 by Corinna This week’s episode was originally recorded as a Facebook live video series called “Interview with a Successful CSA Farmer” inside of my private Facebook group for farmers (CSA Marketing Discussion group). It was SO good, that I decided I would repurpose it as a podcast episode, to make sure as…
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January 13, 2021 by Corinna In this week’s episode, I interview one of my CSA Quickstart students from last year, Stacey Thompson of Our Fiddlehead Farm. Stacey shares how her first true year of CSA completely transformed their farm operation and fueled their tired spirit. You’ll hear how the many benefits of CSA awakened a…
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