Helping Farmers Get Better at Marketing
April 21, 2021 by Corinna In February, 2021, I got an email from an Alaskan fisherman named Aaron Sechler at Citizen Salmon Alaska. He wanted to talk to me about partnering up with our CSA to sell his wild-caught fish to my CSA members. Although I was intrigued at the idea, I initially dismissed it…
Read more
April 14, 2021 by Corinna Food access is a real issue when it comes to CSA programs. One common complaint lodged against CSA is that its price point, packaging, and delivery feature automatically excludes those with financial limitations. Many farmers have tried using SNAP benefits as a payment method. But because SNAP payments have to…
Read more
April 7, 2021 by Corinna Your email list is one of the most valuable assets you own as a business. It is your gateway to your prospects and clients, and the #1 way to build revenue. Are you building an email list? (or relying on the “borrowed land” of Facebook?) Or maybe you’ve got emails…
Read more
March 31, 2021 by Corinna Most farmers don’t prioritize marketing from the start. Marketing is an afterthought — something they think of doing at the last minute. This is often because for many of us, we’re not sure what we’re even supposed to be doing. All we know is that we don’t have enough time…
Read more
March 24, 2021 by Corinna A farm store app that is cooperatively owned by farmers? Yes. Meet “Grown By,” the latest entrepreneurial venture of the Farm Generations Cooperative, with Lindsey Shute as the co-founder. In this episode, I interview Lindsey to talk ALL about why she made GrownBy, how it helps farmers sell their product…
Read more
March 17, 2021 by Corinna With all the ideas you hear from this podcast and other marketing gurus, you may be feeling overwhelmed as you try to find time to build your own marketing system. You might be thinking: “There’s no way I can do that!” If you’re not careful, you can easily start to…
Read more
March 10, 2021 by Corinna Looking for another example of a successful CSA farmer? I interview Jordan MacPhee of Maple Bloom Farm on Prince Edward Island. He shares how his farming business morphed from a CSA-focused business, to a more diversified approach over time. He also shares how he vets his add-on share vendors so…
Read more
March 3, 2021 by Corinna Word of mouth marketing has been called the most valuable form of marketing. It’s responsible for 19% of all purchases and influences as much as 90%. Yet today fewer than 1% of businesses have a strategy to leverage these conversations. In this podcast, we’ll share what to think about as…
Read more
February 24, 2021 by Corinna If you’re like most CSA farms, you’ve added a lot of new members in the last year due to COVID. Now you might be wondering, “How do I make sure they stay?” In this episode, Benzi Ronen of Farmigo shares what he’s learned about how to keep your CSA members…
Read more
February 17, 2021 by Corinna Getting the right people into your business matters. In this episode, we interview special guest Cole Jones of Local Line who shares his best practices on how to build systems that “qualify” your leads so you don’t end up with a revolving door in your business. Meet Cole Jones. Cole…
Read more
