Helping Farmers Get Better at Marketing
September 16, 2020 by Corinna In this podcast, I interview Sharon Mauzy of Skyview Acres in Winchester, Virginia! Sharon is a former city girl-turned farmer, and is one of the first farmers to offer a meat CSA in her area! She and I talk through how she found her first group of customers (a BRILLIANT…
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September 9, 2020 by Corinna If you’re going to ask your CSA members to renew their membership early (aka before the end of the season), I have a quick tip to share in this episode. This tip is the art of “pre-framing” your future offer. You want that offer to fall on good soil. So…
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September 2, 2020 by Corinna Wish you could raise your CSA price, but worried about how it will be received? Raising prices is hard for any business owner. But sometimes, it’s essential to staying profitable. How do you message it to your customers so they take it well? In this podcast episode, I talk you…
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August 26, 2020 by Corinna If you’re a local business, you’re probably getting a lot of customers who find you by going to Google and typing in: “_________________.” Wait… exactly WHAT are they typing in that search bar?… Do you know? The answer to this question is pretty important, because it will determine whether your…
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August 19, 2020 by Corinna A few weeks ago, I ran out of Sampler CSA shares. I had nothing to sell, and yet I still had people who wanted to buy my CSA. What do you do when you’re REALLY sold out?! Normally, I teach NOT to do a wait list, because they don’t end…
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August 12, 2020 by Corinna Vegetable farmers don’t just seed vegetables. If you run a business, you need to be “seeding” your products in your marketing message. In this episode, I share what “seeding” looks like, and I share 7 different ways you can use the concept of seeding in your marketing. If you do…
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August 5, 2020 by Corinna Kurt and I recently decided we were going to homeschool our 2 boys because of what’s going on with schools and COVID. For the last 2 weeks, I’ve been researching all kinds of options so I could be ready to pull the trigger if needed. As I was going through…
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July 29, 2020 by Corinna Did you know there are 6 specific triggers that make someone decide to buy your product NOW? Wouldn’t it be great to know what they are?… In this podcast, I dive deeply into one of them: scarcity. We value things that have recently become less available to us. Scarcity is…
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July 22, 2020 by Corinna In the year of COVID, doing farm events is pretty much impossible. So how do you create energy, connection, and momentum when you can’t see each other anymore? A few weeks ago, we accidentally discovered an innovative contest idea that took the CSA by storm. That led to a series…
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July 15, 2020 by Corinna Imagine being able to simply click on a button in your gmail app or on your phone, start talking out a video message, and then sending it as a thumbnail recording to a customer, friend, or prospect. Allow me to introduce you to the “video email.” I started using this…
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