Helping Farmers Get Better at Marketing
May 8, 2019 by Corinna This is probably the most valuable piece of content that I learned as a newbie marketer. It’s the Customer Value Journey Map. That’s right: your customers go on a predictable journey through your brand. If I told you there were 8 steps they need to take to become a brand…
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May 1, 2019 by Corinna Not everyone is interested in your farm products. Have you figured that out yet? So when we have a special offer or product, how do we know who to show that offer to? There are all kinds of potential customers swimming around “out there” in the big wide world. Think…
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May 1, 2019 by Corinna Whom are you targeting with your marketing and messaging? Here’s a big paradigm shift you need to commit to memory: “If you’re talking to everyone, you’re talking to no one.” We used to try and make everyone our CSA member. We have since learned that this strategy is not effective.…
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May 1, 2019 by Corinna Corinna, why did you start this podcast? Oh such a good question! Here’s the truth: so many of us farmers have all kinds of experience and training in how to grow our product — seeding, soil amendment, bed prep, rotations, harvest practice… But we have precious little training in how…
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