Helping Farmers Get Better at Marketing
August 21, 2024 Are you doing video in your farm marketing? If not… why not?! Video is my go-to content creation method. Perhaps it’s because I’m a natural public speaker, but I find it to be the easiest and fastest way to communicate with my leads and customers. It’s also the best way to build…
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August 14, 2024 Today we’re talking scaling. I’ve always wondered “What does an established farm do differently than a beginner farm –when it comes to marketing and sales?” If you could break up the development of a farm business into stages, what would be the key identifiers? How do those business owners practice business differently?…
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August 7, 2024 A few weeks ago, I drove my two boys up to Oshkosh, Wisconsin, for their annual weeklong Air Show. The EAA Venture Air Show in Oshkosh is the largest air show in the world, and for seven days, it also becomes the busiest airport in the world. Hundreds of thousands of people…
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July 24, 2024 Are you in that stage of business where you are aggressively looking for new customers? Here’s something important for you to know: New customers need to know that your product works before they buy. They need proof. Period. You HAVE to have a social proof element in your marketing system somewhere in…
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July 3, 2024 How much do you spend to ACQUIRE a customer? This is a powerful question you should know the answer to. In this episode, we dive into one of the KPI’s (key performance indicators) in your farm business, namely Customer Acquisition Cost (CAC). I explore its significance in evaluating the efficiency of your…
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July 10, 2024 In last week’s episode, I shared 3 ways to increase the average amount a customer spends in a transaction with you. One of those suggestions was to create an “order minimum.” But how do you decide what that order minimum should be? Well… you look at the numbers. Which numbers? That’s what…
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July 3, 2024 Recently, I’ve been looking for ways to increase our weekly online store revenue in our Local Line store. I noticed that we had a LOT of 1 or 2 item purchases last year. Those are quite frankly a real drag to pack. The amount of time it takes me to print the…
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June 26, 2024 I still remember the first day of our first week of CSA this season. It felt electric! I woke up with so much excitement. I had a big to-do list, and not enough time. But I was excited to get started. My crew was out harvesting super early that morning, and with…
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June 19, 2024 Today’s episode is inspired by an email I received from a farmer and podcast subscriber. It was a question about how many emails to send each week when you have different segments of audiences? This farmer has three different “groups” of clients — the 2024 CSA buyers, the 2023 CSA buyers who…
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June 12, 2024 This podcast is for all of you who go to farmer’s markets!! Do you want to walk away from the market feeling like you did everything you could to maximize sales that day? Here’s a fact: You’re going to sell more at the farmer’s market if you do a little bit of…
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