Accelerator is sold out.
The next Accelerator 4.0 cohort will run October, 2024 – January, 2025.
GET ON WAIT LISTWhat if building your marketing strategy didn’t have to feel confusing or overwhelming?
Keeping up with marketing can feel like a major time suck if you don’t exactly know what you’re doing. These days, there are so many “things” that feel like marketing must-haves — email, website, online store, Facebook page, Instagram Reels, and now Tiktok (!?).
When you don’t know have a marketing playbook to guide you, it’s easy to wonder if you’re wasting your time doing the wrong things. So you don’t do anything different… and nothing ever changes.
What you need is someone to help you build your sales and marketing system.
Just like you have systems for harvesting, seeding, and deliveries, your business needs a repeatable framework to drive leads and sales — so you can actually make some money.
“Someone just tell me what to do!”
But what if I don’t know the framework?
That’s okay! It’s not your fault. You didn’t go to business school! I get it, you just want to farm! But the business basics matter too.
What you need is someone to teach you the basic fundamentals of marketing, show you how to apply it to your business, and actually make you do it.
You need a guide to show you the ropes and say, “Step 1… do this. Step 2… now do this.”
You need to focus on the short list of “most important marketing assets” your business requires — and have a simple, step-by-step execution plan to help you get these elements built piece by piece.
I know you want to be intentional about how you’re using your precious time. You want to be clear on what marketing projects are accomplishing for you. And you want to feel confident that you’re creating a marketing strategy that will continue to work its magic long into the future so you can do other things with your time.
Let me help you.
Introducing my group coaching program…
Accelerator:
Farm Marketing School Meets Group Coaching
I want to help you build a kick-ass marketing system.
When you join my 3-month Accelerator coaching program, you and a small group of farmers will study and build 3 of the essential elements your business needs to attract new clients, turn them into paying customers, and build a strong brand. We create these marketing assets one at a time, month-by-month until they’re all in place. Then we stitch the sections of your marketing machine together and watch it do its magic.
We do this powerful work together — in a small group cohort of up to 15 farmers — who are sharing ideas and helping each other get to the finish line. I’m actively mentoring you and answering your questions, offering real-time feedback on your progress and helping you overcome your mindset blocks!
Through Accelerator, you’ll start to identify the critical tasks that matter most to generating reliable income for your business. You’ll practice them, with my support, until they don’t feel so overwhelming. You’ll get ideas from your fellow cohort members to accelerate your growth. You’ll figure out what’s “good enough” to bring in the profits, and you’ll feel more confident that you’re doing the right things.
What’s included in Accelerator?
This group experience is part “Marketing School” and part group coaching. First, I want to teach you how to build the most important assets required for your farm business. But I also want to give you an execution plan so you get it done!
When you enroll in Accelerator, you make a commitment to our group of farmer-entrepreneurs for 3 months (October, November, 2024, and January 2025).
Each month, we will focus on a different marketing element in your business, and our goal is to build that marketing element by the end of the month. I make the monthly project assignment doable by breaking it down into small steps, so you are motivated to get to the finish line, and the enite cohort of farmers is there with me to hold you accountable through coaching calls, hot seats, and mentoring.
There are 6 key elements powering Accelerator.
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Monthly Live Virtual Teaching Workshop
Each month, I cover a different “marketing fundamentals” topic live in a virtual teaching session over Zoom. I share the key principles and the step-by-step playbook so you know exactly how to build and optimize your assigned marketing element that month. This training is recorded and stored in our membership area for future audiences to benefit from.
Monthly Resource Drop & Project Planner
After the teaching session, I share some kind of resource drop to help you get your homework assignment done faster. It might be a PDF of website examples, a swipe file of email copy, or a Canva template to get you started. I also give you a project planner timeline with all the steps. This resource is stored in the membership area, and ready to download whenever you need it.
Monthly Group Coaching – SHOW AND TELL
Each month, I’ll put up to 4 students into the “hot seat” during a live Zoom call. We’ll review some element of your project and offer our feedback. You and your fellow farmers will learn from your work and be inspired to make their own versions better! These sessions are recorded and can be watched later in case you miss them. (Note: These recordings may be made available to my podcast audience to benefit from).
Monthly Group Mastermind
Each month, I offer our community of farmers a chance to connect and share what they’re learning in a Community Zoom call. This is the place to ask questions, share what’s working, and get advice on anything related to your business! Meant to be a monthly “catch-all” to help our community build friendships and get additional mentorship support. (Note: These recordings may be made available to my podcast audience to benefit from).
Two 1:1 Coaching Calls
I’m including one 30-minute live coaching Zoom call with me. You can use it any time before January 31, 2024. I’ll help you through your questions or mindset blocks and get you unstuck!
A Community of Growth-Mindset Farmers
Getting the right people in the room is critical to achieving success on a project. I’ve created a Facebook group for Accelerator members, so you can share ideas and progress during our collaboration together. We host additional events like book studies or discussions on topics of interest. We offer Accountability Pods to keep you honest. You’ll find that when you surround yourself with action-takers, you’ll experience a momentum that drives better outcomes. I can’t wait to develop new relationships of support and accountability!
OTHER BENEFITS:
ACCESS TO ALL PAST ACCELERATOR PROJECT PLANS
You can re-watch ALL of the training videos or group coaching sessions anytime during your 3-month membership. So if you have to miss a live session, it’s easy to access the recording and watch on your own time.
Plus, you get access to all 6 months of prior workshops from the Accelerator cohorts, any of our Bonus trainings, Book Studies, and our Email Marketing course. Your access pass to these workshops expires on January 31st, 2024.
THE CUSTOMER VALUE JOURNEY CRASH COURSE
This one-hour online workshop is included with your membership, and is required viewing for all coaching students BEFORE we begin our first month’s execution plan. It teaches the overarching marketing framework that everything is based on and will give us a common language to guide us in our time together.
What if you could wake up every day and know the short list of “things you need to do” to keep the farm income coming in?
Monthly Project Plans that build on each other.
So what are we learning?!
Our Curriculum depends on your needs…
Each month, we will focus on building one specific marketing asset for your business. I teach you the core principles and how to do it. I show you examples to get you started. You get to work on that month’s execution plan. Mid-way through the month, the group meets to offer feedback on your first draft, and we hold you accountable so you get the job done within 30 days.
I have a recommended list of marketing assets I think you should build first.
The first month’s session for new members is set (Optimize Your Farm Sales Funnel). But I want this group to be led by your needs, too. So I will be polling the group along the way to help determine our topics for the other 2 months.
Past and Future Projects to Choose From:
Your Investment
I will coach you through each of the 3 monthly execution plans scheduled for this session.
We meet 3 times each month — once for the virtual live training, once for the live “show and tell” group coaching, and once for a community Q & A session. In between, you’re buckling down and working on the month’s marketing assignment, and breaking off into ad-hoc learning group pods with other Accelerators.
FULL PAY
$650
SAVE with FULL PAY
- one-hour virtual teaching workshop each month
- Resource drop to fast-track your project completion
- one virtual “Show and Tell” group coaching call where you get a peer review of your project
- one monthly Q & A Zoom call & community connection time
- access to all past Accelerator workshops until Jan 31, 2025
- private Facebook group to connect with other Accelerators
- Access to the “Customer Value Journey” AND our Marketing Crash Course Intro class
- one 30 minute coaching call, to be used during the cohort
- Locked-in pricing for future subscriptions to Accelerator
What are Accelerators saying?
Did you know? 70% of Accelerators renewed their membership after their first cohort.
“My absolute most favorite part of the program is the Mastermind sessions! It’s an open time where we discuss our most pressing questions with the whole cohort. Everyone is a mastermind of something & together we are certainly better for it.”
-Jamie Pritchard, WIT Farms
“I am finding SO MUCH VALUE in doing this work. It’s proving very energizing, stimulating my creativity and stoking the fires of my eternal optimism. I am also very appreciative of the positivity and encouragement of this group. It feels good to be in the company of people that inspire me to do better.”
-Melanie Cunningham,
Shakefork Community Farm
“I’m so happy I signed up for the Accelerator program. It was the push I needed to actually do the work needed to move my business forward. Not only was Corinna’s teaching spot on and easy to understand, but the group was able to chime in and offer their real-world experiences, which was so valuable. I’ve had several group members email me about information they thought I might find useful. The Accelerator program created a community of peers that I know I can call on now and in the future.”
-Andi Lisca, Elderberry Marsh
Your membership also includes access to ALL past Accelerator workshops like…
Building a Promotional Calendar
Plot out all your campaigns and promotional goals for the year.
Do you have a plan for making sure your products are getting pitched in the right channels at the right time? Are you thinking about promotional campaigns that grow your email list or drive traffic to your Google reviews? Take this workshop from January, 2023, in our Farm Marketing School Hub on your own time! The library continues to grow every month, becoming more and more valuable with each cohort!
GET ON WAIT LISTBONUS: NEW EMAIL COURSE
Email Marketing
for farmers Made Easy
Want to learn how to write killer emails that your people look forward to (and that drive sales?) This new online course is AWESOME, and will include writing labs to help you practice the art of email copywriting.
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MENTORSHIP & ACCOUNTABILITY
In my Accelerator Coaching Program
you will:
>Gain clarity on your next steps to build out your marketing machine. (We coach you what to do).
>Get the job done. We focus on one element each month, and chunk it out. I’ll hold you accountable.
> Gain confidence that you’re doing it right.
>Connect with other growth-minded farmers who want to up the ante and grow their business strong.
>Identify and challenge the limiting beliefs that are keeping you from taking action. I’ll help you rewrite the script in your mind!
Only 15 coaching spots available.
I keep the group small so you can connect more easily and get the specialized attention you need to move forward. Sign up for a discovery call to apply.
How do you sign up?
Accelerator 4.0 will run for 3 months from October, 2024 – January, 2025, with a break in the month of December. Get on the wait list, and in September, I’ll send you an invite to book a call with me to see if the program is the right fit for you. Once you enroll, you’ll receive an email from me with instructions for how to get access to our membership site, and schedule our Meet & Greet session. Our first project training will take place the first week of October on your Sales Funnel Audit. I’m SO excited to invest in you and watch you grow!
GET ON WAIT LIST1
SET UP A DISCOVERY CALL TO APPLY.
Before I let you hit the “buy now” button, I want to make sure it’s good fit for both of us. I ask all my members to apply for a spot by booking a 30 minute Discovery call where I can learn about your business and answer your questions. If we decide you want to proceed, I’ll send you the enrollment link.
2
ENROLL in Accelerator. Choose Full or Monthly Pay.
If you want to proceed after our Discovery Call, I’ll send you the payment link to enroll. Decide how you want to pay — either monthly installments or all at once. After you checkout, you’ll receive an email from me with instructions for how to access our membership area.
3
Meet your co-hort members at our Meet & Greet!
Before we begin our first training session, I’ll schedule an introductory Zoom call, where we can all meet each other and review our expectations. Then it’s off to the races!
This is the secret to building great marketing:
Slow and steady wins the race.
Build your marketing assets one by one, a little at a time, until one day, you wake up and realize the machine is humming.
Meet Your Guide: Corinna Bench
Why I Built Accelerator.
I’m Corinna, co-owner of Shared Legacy Farms, a 450 member certified organic CSA in northwest Ohio, and the founder of My Digital Farmer Accelerator Coaching program.
Can I be honest?… I struggled with marketing during my early years in business. I remember being put in charge of marketing, feeling completely under-qualified, and utterly powerless to do anything about it. I remember what it was like not knowing if we’d have enough cash flow to make ends meet. And feeling like it was my fault.
I didn’t have a guide. I didn’t know there was a framework to follow that created loyal clients. That’s when I discovered online marketing strategies from mentors outside the farming space. And when I began to use them, my farm’s CSA retention rate jumped from 66 percent to 78 percent in just one year. That was just the beginning. I drank the Koolaid, diving deep into email marketing, social media, SEO, website messaging, copywriting, and customer research — and I never looked back!
I started Accelerator so I could teach other farmers these same online marketing tactics that build a profitable business — because I remember what it was like floundering around without a playbook. And I know you need it.
I am SO unbelievably ready to invest in a small group of farmers who want to up the ante on their marketing. I am combining my gifts for teaching, listening, and inspirational mentoring to help you learn the fundamentals of marketing, find your voice, and get you to take action building the marketing assets that will create real results.
You can build a business with predictable revenue! It’s all about learning the system and executing it, little by little. I hope you’ll consider joining me and my special cohort of farmer friends as we invest in each other and get it done together.
Corinna
Start building your marketing system with a mentor who knows how to teach and a community of growth-mindset farmers who will inspire you to take action.
No tire kickers. This program is for farmers who are ready to put some skin in the game. I’ll give you all I got. But you need to show up and do your part too. You have everything you need to get to your promised land.
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