119 How to Use a "CSA Giveaway Challenge" to Indoctrinate Your CSA Community

119 How to Use a “CSA Giveaway Challenge” to Indoctrinate Your CSA Community

August 4, 2021 by Corinna

A few weeks ago, I launched a challenge inside my CSA’s private Facebook group that was meant to create some fun and excitement. I had a bunch of Tupperware I wanted to give away to my members, and I needed some kind of vehicle to do it. So I created some fun question posts (one per day), and I gave away a prize to 2 people each day selected at random who commented on the post.

I had no idea this challenge would end up propelling my brand identity forward so profoundly. Turns out the QUESTIONS I used were important. They were casting vision for what my CSA members could become, and I was inspiring all ages to be the best version of themselves.

In this episode, I audit this CSA GIveaway Challenge “Experiment” and show you how you can use a challenge like this to indoctrinate your CSA members into your brand’s “why.”

Hit play and let’s get started!

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Some of the resources mentioned in this episode:

- - Follow me on Instagram @mydigitalfarmer to get a daily marketing and farm business tip.
  - Find my Facebook group for farmers! I jump in here every month to teach farmers tips and fundamentals of marketing.
  - How to Plan a Facebook Challenge for Your Facebook Group — Episode 27 of the My Digital Farmer Podcast. Learn how to create a basic challenge before you engage the one I teach here!
  - My Facebook Mastery course — learn the step by step process for setting up an engaging Facebook group for your farm. Make sure you think through all the elements BEFORE you build a group. Learn more about the course at www.mydigitalfarmer.com/facebookcourse

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at corinna@mydigitalfarmer.com.

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119 How to Use a “CSA Giveaway Challenge” to Indoctrinate Your CSA Community