Hey CSA Farmer:
Do you need help getting more of your CSA members to renew early?
Does any of this resonate?…
==>Your sales strategy for your renewing members has always been an after-thought, and you know you’re losing people out the back door every year (and it’s affecting your bottom line!)
==>You could really use that CSA cash flow earlier rather than later… But you’re not sure how to get your people to renew when you need them to.
==>You spend all winter secretly stressing, “Will I sell all my shares this year?” And you wonder if you’ll EVER feel confident in knowing how to make your numbers.
==>You wish someone with experience would explain the strategy and show you how to build it piece by piece.
Introducing, my online program:
CSA Early Bird Campaigns that Convert
My Proven Step-by-Step sales system that gets MORE of your CSA Members to Renew Their Membership Early
You worked hard to find these members…. Now make it easy for them to say yes again.
SIGN ME UP!
Hi, my name is Corinna Bench.
I’ve been the co-owner of Shared Legacy Farms CSA for 15 seasons. I used to struggle to fill up my empty CSA spots every year. I’d agonize for months over the winter, wondering if more of my members would finally sign up again, crossing my fingers that they would, and inevitably having to scramble in the final weeks of May to find customers.
Six years ago, I stumbled upon a sales framework that moved my CSA retention from 61% to 78% in one season. And I got them to renew in just 2 weeks in October.
No more sales anxiety over my “vacation period.” No more feelings of inadequacy. No more cash flow issues.
It was so life-changing, that I wanted to shout it from the rooftops, and let every other CSA farmer in on the secret. So I built a course, and I called it “Early Bird Campaigns that Convert.”
In this course, I will guide you through the process of how to create a sales renewal strategy that will get your CSA members to sign up when you need them to. Follow my roadmap, and I promise it will blow your mind! And with my templates, I’ll provide the shortcut and extra nudge to help you get it done in 4 weeks.
Imagine the peace of mind and top-of-the-world confidence that comes when your CSA fills up?
Yes, please.
BY THE END OF THIS COURSE, YOU WILL HAVE:
==> built an irresistible offer that will make your members so excited, they’ll clamor to sign up on the first day to get their hands on it.
==> designed a mix of 5 pre-written, scheduled emails and social media posts that will make your customers ready to renew on day one (so you’re not scrambling to come up with content each day of the sales campaign).
==> created a re-usable sales strategy you can rinse and repeat year after year to get better and better results. (Yes, it will be a few hours of work the first time to put it all together, but it will be worth it when the sales come pouring in).
==> a healthy financial position moving into the new season, with the necessary capital and financial commitments to help you confidently start your growing season.
==> a large percentage of your CSA members locked in, giving you a better idea of how many new members you need to recruit.
==> a growing sense of confidence that there is a repeatable system for how to get people to buy your products (and you don’t need to be afraid anymore!)
==> a sales system you can modify to get brand new members, too! Yes, this launch method can be tweaked and re-used to acquire first-year CSA members later. The formula works!
What’s inside…
CSA Early Bird Campaigns that Convert
My 4-week course that helps you build an early bird sales promotion from start to finish.
GET lifetime access to all the modules upon enrollment so you can go through it slowly over four weeks, or you can binge-watch and finish the course all at once.
LESSON 1-2
BUILDING YOUR IRRESISTIBLE OFFER & BONUS
You’ll learn the elements of a compelling offer that will ultimately drive your customers to sign up early. Getting this step right is the most important step of all. I also share several examples of bonuses to help you see the possibilities!
LESSONS 3-5
SETTING UP THE STORE
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation.You’ll make decisions about what your product suite should look like, find your product images, set up all the tech, and set up the store pages so your customers can check out. You’ll also find social proof to leverage for those ‘hard-to-convince’ members.
LESSONS 6-7
EMAIL MARKETING STRATEGY
I’ll teach you how to write compelling emails during your sales launch, to deliver the RIGHT information that will make your members eager to sign up. You’ll also learn what to include in your onboarding emails to customers after they renew, so they know what to do next.
LESSON 8
BUILDING THE SOCIAL STRATEGY
In this section, we’ll create our social strategy to align with our email marketing content, so members get a consistent message over the course of the campaign. You’ll pre-write these in advance, so it’s simply a matter of hitting the “GO” button on launch week! We’ll also cover how to hype up your members in the weeks before the offer even goes live.
LESSON 9
MAXIMIZING LAUNCH WEEK
We’ll review what you need to know during the week of the sales launch, so you are fully dialed in to your customers and can quickly pivot to handle any problems that may occur.
BONUS: MASTERING THE PRE-LAUNCH RUNWAY
A successful CSA promotion doesn’t start on launch day—it starts weeks before. In this module, I’ll show you how to craft a high-impact pre-launch runway that warms up your audience, builds excitement, and answers key questions so your potential members are primed and ready to say “YES!” when the doors open.
PLUS: Accelerate Your CSA Launch with These Proven Bonuses
When You Enroll in CSA Early Bird Campaigns that Convert Today, You’ll Get These 3 Bonus Gifts to Fast-Track and Supercharge Your Launch Design
SIGN ME UP!
BONUS #1
MY CSA LAUNCH EMAIL SWIPE FILE
Massive time-saver!
Let’s be honest—writing sales emails can feel overwhelming. What do you say? How do you structure the pitch without sounding pushy? How many emails should you send… and when? I get it. That’s why I’m giving you the exact email sequence I used to fill my CSA. Inside, you’ll see the wording, structure, and timing of each email; How I built anticipation and answered objections; and my proven format that guides your customers toward saying “YES!”
BONUS #2
MY EXACT SOCIAL POST STRATEGY FOR LAUNCH!
See the Exact Posts That Drove CSA Signups.
Ever wonder what a high-converting CSA launch looks like on social media? I’m giving you full access to my Social Media Post Strategy—a visual guide that showcases the actual post images and copy I used inside my Facebook group throughout the launch.
BONUS #3
MY 2023 EARLY BIRD RENEWAL LAUNCH PLAN
A Day-by-Day Playbook to Map Out Your CSA Launch with Confidence
Want to see exactly how I orchestrated a successful CSA launch? I’m giving you a behind-the-scenes look at my 2023 Launch Plan—a detailed, day-by-day checklist that outlines everything I did during the pre-launch and launch phases. This PDF includes what emails went out and when, what social media posts I scheduled each day, and my daily ‘to-do’ list to keep me organized. It’s like having a launch roadmap that shows you when and how to execute your own promotion with precision
Your Investment:
Choose to pay in full or two monthly payments. Your access will begin immediately, and you can binge-watch the entire course today!
14-Day Money-Back Guarantee
This course isn’t for tire-kickers. It takes work—but if you put in the effort, it will save you time for years to come. I’m so confident that this system (when implemented properly) will boost your early sign-ups and ease your winter sales anxiety that I’m offering you 14 days of full access to check it out.
If after 14 days, you don’t find any valuable strategies or feel the course isn’t a fit, just email me for a full refund. No hassle, no hard feelings.
This Early Renewal framework has been used by other CSA farmers successfully!
Stacy Taggart
Heritage Family Gardens
“Your early bird training last year helped us so much! We earned over $8000 last fall and was over 40% full before even going into the new year. I’m doing it again this year and hope to do even better!”
Sarah Judd
Meadow Lynn Market Garden, Ontario
“I started using Corinna’s early-bird framework last year. I was worried that by only having the offer open for 10 days that I would lose sales, but it worked! I had over 50% of my CSA re-sign during December and I expect it would have been higher if I hadn’t done it around Christmas. I felt more confident knowing that I could focus more of my energy in the new year on finding new members instead of trying to retain old ones.”
Cassie Nolterwyss
Crossroads Community Farm
Thanks, Corinna. Just finished my renewal drive and — 440 members renewed. 54% full and it’s not even 2020!
Questions Other Farmers Have Had:
When does the course start and finish?
The course begins as soon as you enroll! You have access to all the sessions.
How long does it take to put together an Early Bird campaign?
If you follow the course step by step diligently, you can complete the whole process within 3-4 weeks easily (that’s taking your time). If you are focused and need to build it fast, it can be done in 1-2 weeks.
What if I can’t execute an Early Bird registration in the fall? Will I still benefit from this course?
Although I believe that the whole idea of “early bird” is best implemented when your customers are just finishing up their final week(s) of the season, and before you go into your next fiscal year, you can absolutely implement this “launch” sales framework anytime you want in the year. The principles remain the same. If you enroll in the course, you can always watch the trainings when it’s more convenient for you, and then execute the strategy some other time of year.
I run a year-long CSA with multiple season/membership types and renewal times? How would this “early bird” framework work?
There are farmers who have amended the strategy to work for this scenario. You can rinse and repeat this process for each of your major seasons. OR, you can bundle multiple seasons into one tantalizing offer. Or focus your effort on one major promotion push (with the biggest money-maker season).
I can’t afford it. Is the course really worth it?
I have a LOT of experience in this area — it’s kind of my secret sauce — so I can coach you through how to customize this framework for a CSA farm. Could you hunt around the internet and YouTube trying to stitch together the framework yourself?… probably. But ask yourself how valuable your time is. And imagine getting over 50% of your people to renew early… how that would feel? How much anxiety it would remove… Isn’t that worth the investment?
What if I decide it’s too much work after all, and that I’m not a good fit?
You have 14 days to decide whether the course is right for you. By Day 14, if you’ve reviewed all the content and you can’t find one idea that will significantly help your sales strategy, you can ask for a refund and we’ll give it all back. But if you’re a tire-kicker that isn’t quite ready yet to put in some work to build this strategy, then maybe hit the pause button.
When will I get access to the course?
As soon as you sign up, you’ll receive access to the entire course, so you can binge-watch the whole thing at once, or watch it in stages over a 4 week implementation period.
Will the Early Bird strategy work for me?
Remember that most of the customers who will sign up for early bird probably already know whether they plan to join again. They’re just putting it off because it’s not the priority. You need to build an offer so that it becomes a priority. This course is going to teach you how to create an incentive to make them DECIDE to renew when you want them to.
I’m a brand new farmer. Should I take this course?
I don’t typically recommend that first-time farmers take this course. It’s really for CSA farmers with experience who now want to solve the problem of early sales and retention.
I have no experience with CSA. I’m a total rookie in this area. Is this course still right for me?
Probably not. It’s really tailored and designed for CSA farmers who already have a CSA business and want some practical coaching to help them execute a plan to get their CSA members to renew.
I already have a CSA and it didn’t do too well last year. Is this course for me?
If the quality of your CSA experience is not good, then there is no magic bullet that will make that customer impression go away. But if you have a solid CSA with a great box and customer support, then this sales strategy will be just the ticket to help give your members immediate momentum to renew when you want them to.
Still thinking about it…?
I want to guide you!
Learning how to execute an early bird “launch” has literally transformed my life as a CSA farmer. I’ve experienced first hand what it feels like to transition from a “point and shoot” marketing mentality to a strategic, organized and trust-worthy system that delivers year after year. I no longer worry about whether I’ll be able to fill my CSA spots anymore. And that feeling of CONFIDENCE is priceless to me.
More than anything else, I want to share that with you today. If you’re a CSA farmer, manager, or administrator that crosses your fingers every season hoping you’ll meet your sales goal, you owe it to yourself to at least take a risk-free plunge to see how this fairly simple strategy could forever change your sales workflow.
I want you to experience firsthand the added time, peace of mind, and financial freedom that this skill set provides. Should you choose to accept my invitation, I personally guarantee that these next 4 weeks will be utterly empowering and life-changing for you and your business.
-Corinna Bench
