Episode 183 Giving Your Website a Makeover: Interview with Tricia Phelps
October 26, 2022 by Corinna
Does your website need a makeover? Or maybe you don’t have one at all?! Then this episode is for you!
If you own a farm business, you need a website. But many farmers feel overwhelmed when it comes to building one from scratch. What do you need to think about before you start the process of writing, rewriting or restructuring the messaging and look? Where do you start?
My guest today is Tricia Phelps from Taste the Local Difference. She is the CEO of a marketing agency for farmers, and her staff builds websites all the time. She is sharing 3 tips for building a better website. How do you choose the platform? Should you do it yourself? How much does it cost if you outsource it? What elements should be on your website? How do you write the words on the page? What do you say? How do you make it beautiful? And how do you keep the tech from overwhelming you?
We cover these questions in more! Take a listen!
Hit play and let’s get started!
My Guest: Tricia Phelps
Tricia Phelps is the CEO of Taste the Local Difference, Michigan’s local food consulting, media and marketing agency. The goal of TLD is simple: to sell more Michigan grown and produced food across the state. A woman-owned and woman-led business, TLD specializes in communication strategy for purpose-driven food brands across the state of Michigan. They are passionate about education, building relationships and empowering entrepreneurs. In her 8 years with TLD, Tricia has developed a 5-county program into a widely recognized, statewide local food brand and consumer education marketing campaign. She is also a collaborator with the National CSA Innovation Network.
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Some of the resources mentioned in this episode:
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: DIGITALFARMER2022. Head to this special affiliate link to get started: www.mydigitalfarmer.com/localline
Join my free email list! I have a great “email onboarding sequence” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better.
Want to find out more about Taste the Local Difference? Check out their website here. They have a comprehensive suite of consulting services for farms from Facebook ads, to website design, email copywriting, and more.
Check out Taste the Local Difference Local Food Guide here.
LightofDayOrganics.com — a sample website you can look at for inspiration
SSProduce.com — a sample website you can look at for inspiration
Young Farmers Guide to Ecommerce Platforms: Download it here. This is a comprehensive guide of all the ecommerce platforms.
Farmer to Farmer ECommerce Platform Report from CSA-Innovation Network
Register for the OAK WEBINAR: Digging In To CSA Planning, Recordkeeping, and Marketing November 1, 2022, 10-11:30am ET Register today at oak-ky.org/field-days. Join OAK for this CSA-focused walk through the planning, recordkeeping, and marketing systems and strategies of multiple Kentucky and Ohio farms and their Community-Supported Agriculture operations, including:
* Kristi Durbin, University of Kentucky CSA;
* Ben Abell, Rootbound Farm;
* Lyric Morris-Latchaw, Mount Marigold Farm / Mustard Seed CSA;
* Marykate Glenn, Mustard Seed Farm CSA,
* and SPECIAL GUEST: Corinna Bench, Shared Legacy Farms and My Digital Farmer!
Find my Facebook group for farmers!
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
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