MyDigitalFarmer https://mydigitalfarmer.com/ Helping Farmers Get Better at Marketing Sun, 16 Feb 2025 21:44:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://mydigitalfarmer.com/wp-content/uploads/2017/12/cropped-DF-32x32.png MyDigitalFarmer https://mydigitalfarmer.com/ 32 32 140567020 300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business https://mydigitalfarmer.com/300-the-power-of-anniversaries-how-to-use-milestones-to-market-your-farm-business/?utm_source=rss&utm_medium=rss&utm_campaign=300-the-power-of-anniversaries-how-to-use-milestones-to-market-your-farm-business Wed, 19 Feb 2025 06:00:00 +0000 https://mydigitalfarmer.com/?p=4487 February 19, 2025 by Corinna Bench It’s our 300th episode!! Wow. Can I make a confession?… I didn’t realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a “Big Deal” and build momentum for my brand. There…
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February 19, 2025 by Corinna Bench

It’s our 300th episode!! Wow. Can I make a confession?… I didn’t realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a “Big Deal” and build momentum for my brand. There were SO many things I could have done with this episode!… invited a special interview guest, held a giveway, gotten a round-table of farmers who have coached with me to hear their transformative stories, or “looked back” at where I’ve been.

So I decided to turn this into a learning opportunity for all of us. I’m “going meta” as we use this milestone episode to discuss the marketing power of YOUR farm’s milestone moments. I’ll share the lessons I learned from forgetting to celebrate this big achievement—and give you a roadmap for using anniversaries and other key dates to grow your farm’s business.

In this episode, you’ll discover:

  • Why milestones create powerful marketing opportunities
  • The psychology behind milestone marketing (and why it works)
  • 3 types of milestones you should celebrate
  • Creative ideas for turning milestones into marketing gold
  • How to name and promote your milestone celebrations

Your Action Step: Identify one upcoming milestone in your business and brainstorm three ways to celebrate it. Need help? If you’re a member of Farm  Marketing School, you can download my free Milestone Celebration Planning Worksheet to get started!

Tune into this week’s episode here.


Podcast Sponsors: 

🌿 Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

🚜 Farm Marketing School:

Feeling overwhelmed by marketing? Join Farm Marketing School—my monthly membership designed to help farmers like you build a simple, repeatable marketing system. Inside, you’ll get access to bite-sized marketing projects like:

  • Creating a promotion calendar that drives consistent sales
  • Setting up & optimizing your Google Business Profile
  • Writing high-converting emails (nurture, promotions, onboarding)
  • Collecting & using customer testimonials effectively
  • Auditing & improving your sales funnel
  • Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:

👉 www.mydigitalfarmer.com/fms (Cancel anytime!)


Links Mentioned in This Episode:

  • 📄 FREE Milestone Celebration Planning Worksheet and AI Prompt Cheatsheet– available to all subscribers of Farm Marketing School.
  • 📲 Follow me on Instagram: @mydigitalfarmer
  • 📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
  • 💬 Love this episode? Screenshot and tag me on Instagram @mydigitalfarmer or DM me your biggest takeaway.
  • 🌱 Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.

🎧 Recommended Next Episode: Not sure what to listen to next? Check out Episode 205How to Create a Promotion Calendar for Your Farm—it’s the perfect follow-up to today’s discussion.

🔗 www.mydigitalfarmer.com/205


💛 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

  • Subscribe on your favorite podcast app so you never miss an episode.
  • Enter to win my Giveaway! Send me an email before March 15, telling me how mDF has helped your farm business. I’ll choose 3 people to win a 3-pack of my favorite marketing books — all to celebrate my THREE-Hundredth episode! Thank you for being a part of my journey!
  • Leave a Review on Apple Podcasts—it helps other farmers find the show.
  • Share this episode with a fellow farmer or small business owner.

Your support makes all the difference—thank you for being part of this journey!

The post 300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business appeared first on MyDigitalFarmer.

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299 Unlock the Power of Product Collections in Your Farm Business https://mydigitalfarmer.com/299-unlock-the-power-of-product-collections-in-your-farm-business/?utm_source=rss&utm_medium=rss&utm_campaign=299-unlock-the-power-of-product-collections-in-your-farm-business Wed, 12 Feb 2025 06:00:28 +0000 https://mydigitalfarmer.com/?p=4466 February 12, 2025 by Corinna Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of products—like a collection of specialty salts, seasonal spice blends, or a limited-edition flavor series? There’s something about seeing a set of related products that makes you want to collect them all. Now, imagine…
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February 12, 2025 by Corinna

Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of products—like a collection of specialty salts, seasonal spice blends, or a limited-edition flavor series? There’s something about seeing a set of related products that makes you want to collect them all.

Now, imagine applying this concept to your farm business.

In this episode, I’m diving into how “collections” can be a game-changer in your farm marketing strategy. Collections tap into buyer psychology, make your products feel more exclusive, and encourage repeat purchases. They also simplify your marketing—giving you built-in themes and easy ways to guide customers toward bigger purchases.

So how do you create collections that actually work? And what kinds of products lend themselves to this strategy? That’s exactly what we’re exploring today. I’ll share examples of successful collections in eCommerce, plus specific ways you can bundle farm-fresh products into enticing, must-have offers.

Tune in to learn:
✅ Why collections make customers want to buy more
✅ The hidden psychology that makes them so effective
✅ How to identify which of your products could work as a collection
✅ The marketing strategies that make them irresistible

If you’re looking for a fresh way to increase sales, get more engagement, and make your farm products feel even more valuable—this is the episode for you!

Hit play now and start reimagining your product lineup!

👉 Did this episode spark an idea? I’d love to hear your thoughts—DM me on Instagram @mydigitalfarmer

📩 Join My Email List: Want weekly farm marketing tips delivered straight to your inbox? Sign up at mydigitalfarmer.com/subscribe.

💡 Want more farm marketing strategies? Check out my full resource library at mydigitalfarmer.com.

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great “Crash Course in farm marketing” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Farm Marketing School – my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Subscribe and Review in Apple Podcast

I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

Right click and save as to download this episode to your computer.

The post 299 Unlock the Power of Product Collections in Your Farm Business appeared first on MyDigitalFarmer.

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298 Living in the Land of Fun (my Podcast Appearance on Root to Bloom) https://mydigitalfarmer.com/298-living-in-the-land-of-fun-my-podcast-appearance-on-root-to-bloom/?utm_source=rss&utm_medium=rss&utm_campaign=298-living-in-the-land-of-fun-my-podcast-appearance-on-root-to-bloom Wed, 05 Feb 2025 06:00:31 +0000 https://mydigitalfarmer.com/?p=4461 February 5, 2025 by Corinna Sometimes life throws you a curve-ball you weren’t expecting. How you respond can make all the difference. What if “everything is happening FOR you?” In this episode, I open up with Kate Weschler on the Root to Bloom podcast as I share my healing journey over the past 12 months,…
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The post 298 Living in the Land of Fun (my Podcast Appearance on Root to Bloom) appeared first on MyDigitalFarmer.

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February 5, 2025 by Corinna

Sometimes life throws you a curve-ball you weren’t expecting. How you respond can make all the difference. What if “everything is happening FOR you?” In this episode, I open up with Kate Weschler on the Root to Bloom podcast as I share my healing journey over the past 12 months, including the transformative insights and breakthroughs. We talk about the role of gratitude, choosing specific thoughts that would serve me, finding my true north again, and learning to “live in the land of fun.” I hope this episode will help you re-imagine how to view your own obstacles  that life sends your way, and instead see them as a catalyst for potentially huge breakthroughs.

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great “Crash Course in farm marketing” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Check out the Root to Bloom Podcast with Kate Weschler — today’s episode was originally recorded for the Root to Bloom podcast, and Kate graciously agreed to share the audio with me so i could showcase it on the My Digital Farmer podcast, too. I invite you to check out her podcast!

Farm Marketing School – my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Subscribe and Review in Apple Podcast

I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

Right click and save as to download this episode to your computer.

The post 298 Living in the Land of Fun (my Podcast Appearance on Root to Bloom) appeared first on MyDigitalFarmer.

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296 How to Build a Farm Promotion Calendar That Drives Sales All Year Long https://mydigitalfarmer.com/296-how-to-build-a-farm-promotion-calendar-that-drives-sales-all-year-long/?utm_source=rss&utm_medium=rss&utm_campaign=296-how-to-build-a-farm-promotion-calendar-that-drives-sales-all-year-long Wed, 22 Jan 2025 06:00:21 +0000 https://mydigitalfarmer.com/?p=4440 January 22, 2025 by Corinna Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire year—ready to execute? In this episode, I’m walking you through how to build…
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The post 296 How to Build a Farm Promotion Calendar That Drives Sales All Year Long appeared first on MyDigitalFarmer.

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January 22, 2025 by Corinna

Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire year—ready to execute? In this episode, I’m walking you through how to build a farm promotion calendar that keeps your sales on track, helps you create intentional marketing peaks, and gives you the flexibility to pivot when needed. Whether you’re a planner by nature or someone who thrives on spontaneity, this tool will change the way you think about farm marketing—and I’ll show you exactly how to create it. Don’t miss this episode if you’re ready to stop winging it and start winning with a strategic sales plan!

This episode was originally recorded on the Growing for Market Podcast. Our thanks to the producer Andrew for sharing the audio of our interview together!

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great “Crash Course in farm marketing” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Growing for Market Podcast Episode 103 — click here to listen to the original interview of this episode that was aired on the Growing for Market Podcast on January 7, 2025.

Building a Promotion Calendar Workshop — not sure how to build a promo calendar for the year? No problem. I have an entire 30-day project inside of Farm Marketing School that teaches you how to do this, AND helps you GET IT DONE. Your promo calendar is really just a rough draft “road map” of the promos you want to run all year long, to make sure you hit your revenue goals (and other marketing goals). Subscribe to Farm Marketing School this month, and then choose the Promo Calendar Workshop project as your first project! It’s a GREAT class!

30 Ways to Build an Offer — Grab this free PDF download. It includes over 30 different offer “formulas” you typically see in retail industry. Use it to help you craft offer ideas for your promo calendar.

Farm Marketing School – my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Subscribe and Review in Apple Podcast

I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

Right click and save as to download this episode to your computer.

The post 296 How to Build a Farm Promotion Calendar That Drives Sales All Year Long appeared first on MyDigitalFarmer.

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295 How to Use Weekly or Daily Specials to Increase Farm Sales https://mydigitalfarmer.com/295-how-to-use-weekly-or-daily-specials-to-increase-farm-sales-2/?utm_source=rss&utm_medium=rss&utm_campaign=295-how-to-use-weekly-or-daily-specials-to-increase-farm-sales-2 Wed, 15 Jan 2025 06:00:30 +0000 https://mydigitalfarmer.com/?p=4436 January 15, 2025 by Corinna Looking for a simple way to generate buzz, get more customers in the door, and boost your farm sales? In this episode, I’m diving into the power of weekly and daily specials—a tried-and-true marketing strategy that works wonders for farm stores. Whether it’s a one-day flash sale or a themed…
Read more

The post 295 How to Use Weekly or Daily Specials to Increase Farm Sales appeared first on MyDigitalFarmer.

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January 15, 2025 by Corinna

Looking for a simple way to generate buzz, get more customers in the door, and boost your farm sales?

In this episode, I’m diving into the power of weekly and daily specials—a tried-and-true marketing strategy that works wonders for farm stores. Whether it’s a one-day flash sale or a themed weekly deal, these specials can create excitement, drive foot traffic, and keep your customers coming back for more.

But here’s the thing: it’s not just about slapping a discount on a product. The real magic happens when you design your offers with intention. How do you create specials that people can’t resist? Where should you promote them? And how do you make them work for your specific farm business?

In this episode, you’ll discover:

  • Why weekly or daily specials are a secret weapon for building loyalty and excitement.
  • The key elements of a great offer that keeps people talking (and buying).
  • How to promote your specials so they actually drive results.
  • Simple ideas for farm-specific specials that work across seasons and products.

If you’re ready to learn how this strategy can help you move product, attract new customers, and build buzz around your farm, this episode is for you!

Click play to find out how to turn simple specials into a powerhouse marketing tool for your business.

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great “Crash Course in farm marketing” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Building a Promotion Calendar Workshop — not sure how to build a promo calendar for the year? No problem. I have an entire 30-day project inside of Farm Marketing School that teaches you how to do this, AND helps you GET IT DONE. Your promo calendar is really just a rough draft “road map” of the promos you want to run all year long, to make sure you hit your revenue goals (and other marketing goals). Subscribe to Farm Marketing School this month, and then choose the Promo Calendar Workshop project as your first project! It’s a GREAT class!

Farm Marketing School – my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

 

Subscribe and Review in Apple Podcast

I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

Right click and save as to download this episode to your computer.

The post 295 How to Use Weekly or Daily Specials to Increase Farm Sales appeared first on MyDigitalFarmer.

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294 The Signing Day Experience: What my Son’s School Taught Me About Building Customer Loyalty https://mydigitalfarmer.com/294-the-signing-day-experience-what-my-sons-school-taught-me-about-building-customer-loyalty/?utm_source=rss&utm_medium=rss&utm_campaign=294-the-signing-day-experience-what-my-sons-school-taught-me-about-building-customer-loyalty Wed, 08 Jan 2025 06:00:19 +0000 https://mydigitalfarmer.com/?p=4413 January 8, 2025 by Corinna Have you ever had an experience so profound it shifted how you think about connection and loyalty? In this episode, I’m sharing a deeply personal story from my son’s new school—a “Signing Day” event that completely transformed how I view the power of customer loyalty. From the cheers of a…
Read more

The post 294 The Signing Day Experience: What my Son’s School Taught Me About Building Customer Loyalty appeared first on MyDigitalFarmer.

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January 8, 2025 by Corinna

Have you ever had an experience so profound it shifted how you think about connection and loyalty?

In this episode, I’m sharing a deeply personal story from my son’s new school—a “Signing Day” event that completely transformed how I view the power of customer loyalty. From the cheers of a crowd to a simple public commitment, every detail of this moment was orchestrated to make us feel special, valued, and part of something bigger.

But here’s the thing: the same principles that made this day unforgettable can be applied to your marketing as a farmer.

What made this event so effective? How did it spark pride, build community, and inspire long-term loyalty? And how can you create similar moments for your customers?

Tune in to uncover:

  • A key marketing concept I felt in action that day.
  • Why making your customers feel seen and celebrated is a game-changer.
  • How to use simple strategies to foster loyalty, belonging, and pride in your farm business.

This episode will make you rethink how you connect with your customers—and how small, intentional touches can elevate your brand in their eyes.

Don’t miss this one! Press play and get inspired to build deeper loyalty with your audience.8Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great “Crash Course in farm marketing” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Farm Marketing School – my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Subscribe and Review in Apple Podcast

I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

Right click and save as to download this episode to your computer.

The post 294 The Signing Day Experience: What my Son’s School Taught Me About Building Customer Loyalty appeared first on MyDigitalFarmer.

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293 From Strawberries to Sales: Building Your U-Pick Farm Strategy https://mydigitalfarmer.com/293-from-strawberries-to-sales-building-your-u-pick-farm-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=293-from-strawberries-to-sales-building-your-u-pick-farm-strategy Wed, 25 Dec 2024 06:00:04 +0000 https://mydigitalfarmer.com/?p=4423 December 25, 2024 by Corinna Ever wish you could sit in on a strategy session with a group of farmers and hear how they brainstorm marketing plans? In this week’s episode, I’m giving you a rare behind-the-scenes look at one of my live Zoom call meetups inside the Farm Marketing School membership. These monthly meetups…
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December 25, 2024 by Corinna

Ever wish you could sit in on a strategy session with a group of farmers and hear how they brainstorm marketing plans? In this week’s episode, I’m giving you a rare behind-the-scenes look at one of my live Zoom call meetups inside the Farm Marketing School membership. These monthly meetups are where the magic happens—where farmers come together to problem-solve, strategize, and dream big about their businesses.

This time, we’re putting a farmer in the hot seat to help him figure out how to successfully launch his first-ever Strawberry U-Pick farm. If you’ve ever wondered what goes into creating a marketing plan for a U-Pick operation—or even if you just want to sharpen your own farm marketing skills—this episode is packed with insights you can’t afford to miss.

You’ll get a peek into the questions we ask to help shape this farmer’s vision, including:

  • How to build buzz and get eyes on your brand before opening day.
  • Creative ways to grow an email list fast—and why it matters.
  • Ideas for crafting U-Pick packages and offers that attract more customers and increase spending.
  • The importance of Google SEO and what topics to focus on in weekly emails.
  • How to leverage value-added products and a product ladder to turn a single visit into repeat sales.

Whether you’re a seasoned farmer looking to refine your marketing game, or you’re brand new to selling direct-to-consumer, this episode will spark new ideas for how to approach your own promotions, no matter what you grow or sell.

And if you’re curious about what it’s like to be part of a community like Farm Marketing School—where farmers share real-world advice and cheer each other on—this episode is your invitation to experience it for yourself.

Don’t miss this candid conversation that could change how you think about your farm marketing strategy.

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great “Crash Course in farm marketing” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Farm Marketing School – my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Subscribe and Review in Apple Podcast

I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

Right click and save as to download this episode to your computer.

The post 293 From Strawberries to Sales: Building Your U-Pick Farm Strategy appeared first on MyDigitalFarmer.

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292 My End of Year Housekeeping Tasks for Farm Marketing https://mydigitalfarmer.com/292-my-end-of-year-housekeeping-tasks-for-farm-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=292-my-end-of-year-housekeeping-tasks-for-farm-marketing Wed, 18 Dec 2024 06:00:19 +0000 https://mydigitalfarmer.com/?p=4396 December 18, 2024 by Corinna As the year winds down, it’s the perfect time to take stock and set yourself up for success in the year ahead. In this episode, I’m pulling back the curtain on the 10 essential housekeeping tasks I tackle every December to keep my farm marketing game strong. These aren’t just…
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The post 292 My End of Year Housekeeping Tasks for Farm Marketing appeared first on MyDigitalFarmer.

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December 18, 2024 by Corinna

As the year winds down, it’s the perfect time to take stock and set yourself up for success in the year ahead. In this episode, I’m pulling back the curtain on the 10 essential housekeeping tasks I tackle every December to keep my farm marketing game strong. These aren’t just mundane chores—they’re strategic moves that help me reflect, refine, and refresh my business for the new season. Curious?

I’ll walk you through each of these tasks step by step. From evaluating my marketing efforts with a critical eye to organizing the chaos of my digital workspace, I’ve got a checklist designed to make January feel a whole lot less overwhelming. Wondering what’s on my list? Here’s a hint: it’s all about laying a rock-solid foundation for next year’s success—and a few of these tasks might just surprise you.

I’ll also share the mindset shifts that make these tasks more than just “to-dos” and turn them into opportunities to identify what’s working, what needs tweaking, and where my energy should flow next. Whether it’s about cleaning house or connecting with key people in my network, these tasks are my secret weapon for staying focused and intentional.

Here’s what you’ll take away from this episode:

  • Why carving out time to reflect on your marketing data is not optional.
  • How to build a marketing calendar that works with your energy, not against it.
  • The power of saying thank you—and how it can grow your network in unexpected ways.

Don’t let January catch you off guard. Instead, join me as I share my end-of-year process so you can start 2025 with clarity and confidence.

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great “Crash Course in farm marketing” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Episode 191 Evaluating Your Year and Setting Goals: My Journaling Structure

Farm Marketing School – my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Subscribe and Review in Apple Podcast

I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

Right click and save as to download this episode to your computer.

The post 292 My End of Year Housekeeping Tasks for Farm Marketing appeared first on MyDigitalFarmer.

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291 Debrief: My CSA Early Renewal Campaign Results! https://mydigitalfarmer.com/291-debrief-my-csa-early-renewal-campaign-results/?utm_source=rss&utm_medium=rss&utm_campaign=291-debrief-my-csa-early-renewal-campaign-results Wed, 11 Dec 2024 06:00:59 +0000 https://mydigitalfarmer.com/?p=4384 December 11, 2024 by Corinna What does it take to run a wildly successful CSA renewal promotion? In this episode, I’m breaking down the results of my recent early bird campaign and sharing my biggest takeaways. With 80% of my members renewing and nearly $300,000 in revenue generated, this campaign was one for the books!…
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December 11, 2024 by Corinna

What does it take to run a wildly successful CSA renewal promotion? In this episode, I’m breaking down the results of my recent early bird campaign and sharing my biggest takeaways. With 80% of my members renewing and nearly $300,000 in revenue generated, this campaign was one for the books! But what made it work so well?

Tune in as I reveal the strategies, insights, and lessons learned during this promotion, so you can apply them to your own CSA renewal campaigns. Whether you’re looking for ways to spark excitement or wondering how to handle your own post-promotion debrief, this episode is packed with inspiration.

What You’ll Learn in This Episode:

  • The irresistible offer that drove 80% of my CSA members to renew.
  • How I created a sense of urgency that made this promotion impossible to ignore.
  • The “event-like” energy I built around the campaign using contests, giveaways, and prizes.
  • The surprising ways I kept members engaged and active in my Facebook group.
  • Key principles for running a strong CSA renewal promotion—and what patterns to watch for.

This episode is a follow-up to my earlier episode where I walked through the step-by-step process of creating an early bird campaign. If you missed that one, go back and listen for the full strategy breakdown! Listen here ==> Episode 283 CSA Early Renewal Promotions: My Process

Whether you’re planning your own CSA renewal promotion or looking to refine your existing strategy, this episode is packed with practical tips and inspiration to help you take it to the next level.

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great “Crash Course in farm marketing” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Enroll in my course: Early Bird Campaigns that Convert — my online course that teaches you the step-by-step process for how to get your own CSA Early Bird Promo ready to launch! I include a swipe file of my exact emails I used, as well as my social media posts/copy, and my daily checklist planner to keep me organized.

Farm Marketing School – my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime. NOTE: FMS will  include my course Early Bird Campaigns that Convert, beginning January 5, 2025.

Subscribe and Review in Apple Podcast

I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

Right click and save as to download this episode to your computer.

The post 291 Debrief: My CSA Early Renewal Campaign Results! appeared first on MyDigitalFarmer.

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290 I Threw Together This Marketing Promo in ONE HOUR https://mydigitalfarmer.com/290-i-threw-together-this-marketing-promo-in-one-hour/?utm_source=rss&utm_medium=rss&utm_campaign=290-i-threw-together-this-marketing-promo-in-one-hour Wed, 04 Dec 2024 06:00:17 +0000 https://mydigitalfarmer.com/?p=4376 December 4, 2024 by Corinna Ever feel like you don’t have enough time to create a great marketing campaign? What if I told you it’s possible to throw together a full week’s worth of promo content in just ONE hour? That’s exactly what happened to me yesterday. In this episode, I’m sharing how I turned…
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The post 290 I Threw Together This Marketing Promo in ONE HOUR appeared first on MyDigitalFarmer.

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December 4, 2024 by Corinna

Ever feel like you don’t have enough time to create a great marketing campaign? What if I told you it’s possible to throw together a full week’s worth of promo content in just ONE hour? That’s exactly what happened to me yesterday.

In this episode, I’m sharing how I turned a simple promo post for my Fish Holiday Sampler Boxes into a full-blown 7-day marketing campaign. All it took was a little inspiration, some quick thinking, and leveraging the content I already had in my back pocket.

You’ll hear the behind-the-scenes of how I pulled from existing resources like customer photos, testimonials, and even a PDF guide I created last year. I’ll also walk you through the key elements of my process—from targeting the right audience to scheduling posts efficiently—and show you how you can rinse and repeat this strategy for your own farm promotions.

If you’ve ever wondered:

  • How to repurpose your old marketing assets to save time
  • What makes a marketing promo truly engaging
  • Or how to document your process so you can repeat it next year…

…this episode is for you.

Plus, I’ll share some quick tips for turning last-minute inspiration into a content machine that works for you. Whether you’re selling fish boxes, CSA shares, or holiday bundles, this framework will help you simplify and scale your efforts.

Ready to create smarter, faster marketing promos? Tune in now!

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great “Crash Course in farm marketing” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Learn more about Citizen Salmon Alaska here.

Want to explore working with Aaron Sechler from Citizen Salmon Alaska to create an affiliate partnership? He is currently looking for new possible partnerships. Reach out via email at citizensalmon1@gmail.com to schedule a discovery call  to see if it’s a good fit.

Farm Marketing School – my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Subscribe and Review in Apple Podcast

I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

Right click and save as to download this episode to your computer.

The post 290 I Threw Together This Marketing Promo in ONE HOUR appeared first on MyDigitalFarmer.

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