When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everything—farmers markets, retail, subscriptions. But the magic happened when she shifted her focus entirely to wholesale… selling flowers directly to florists.

What started as trial and error quickly evolved into a streamlined system with loyal buyers, consistent orders, and a workflow she could count on. Now, Ruth Ann runs a thriving wholesale flower farm business—and she’s helping other flower farmers learn how to do the same.

In today’s episode, she shares how she built her florist-focused business model, what makes the wholesale florist buyer tick, how she finds and communicates with them, what software she uses to manage weekly orders, and more. She even reveals how she uses the same marketing framework I teach inside Farm Marketing School—tailored specifically to florists.

Tune in to hear how Ruth Ann built her flower business from the ground up—and how you can too.

Meet Today’s Podcast Guest: Ruth Ann Majauskas

Ruth Ann Majauskas is the owner of Abundant Blooms Flower Farm in Dorr, Michigan. She started her farm in 2020 with her then three small children in tow. After dabbling in a few different sales models, she discovered her niche—selling flowers to florists—and now sells exclusively to them.

In December 2024, Ruth Ann launched a YouTube channel and online course, Selling Flowers to Florists, to teach other flower farmers how to do what she does. She’s a wife and homeschooling mama to five children. When she’s not farming, she enjoys trips to Lake Michigan with her family and reading a few paragraphs from her book each night before bed.

Podcast Sponsors:

Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you’ll get access to bite-sized marketing projects like:

• Creating a promotion calendar that drives consistent sales
• Setting up & optimizing your Google Business Profile
• Writing high-converting emails (nurture, promotions, onboarding)
• Collecting & using customer testimonials effectively
• Auditing & improving your sales funnel
• Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
www.mydigitalfarmer.com/fms (Cancel anytime!)

Links Mentioned in This Episode:

==>Want to start selling flowers to florists but don’t know where to begin? Download Ruth’s FREE guide: Tips for Selling Flowers to Florists

==>Ruth uses RootedFarmers.com as her software platform. Check it out here.

==> Check out Ruth Ann’s YouTube Channel where she teaches flower farmers how to build a wholesale florist business model:
Abundant Blooms Flower Farm on YouTube

==>Follow me on Instagram: @mydigitalfarmer

==> Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

• Subscribe on your favorite podcast app so you never miss an episode.
•   Leave a Review on Apple Podcasts—it helps other farmers find the show.
• Share this episode with a fellow farmer or small business owner.

Download the Episode Here

The post 310 Selling Flowers to Florists with Abundant Blooms Flower Farm appeared first on MyDigitalFarmer.

Imagine launching a brand-new U-Pick strawberry business… with only a few months to get everything in place. No website. No email list. No customer base.

That’s exactly the challenge David Heeks faced this spring—and in this episode, you’ll hear how we mapped out his entire sales funnel during a live Farm Marketing School coaching call.

David had just completed the FMS project on Auditing Your Sales Funnel, and came prepared to share his homework. We walked through every stage of the customer value journey, from building awareness and engagement all the way to repeat buying—and we identified the key gaps he needed to fill fast.

Whether you’re just starting your farm biz or revamping an existing one, this episode is packed with practical ideas and “aha” moments about how to think through your customer’s journey—plus a cool little demo of how I used ChatGPT live to help David implement part of his plan on the call!

Listen here now!

Podcast Sponsors:

Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you’ll get access to bite-sized marketing projects like:

• Creating a promotion calendar that drives consistent sales
• Setting up & optimizing your Google Business Profile
• Writing high-converting emails (nurture, promotions, onboarding)
• Collecting & using customer testimonials effectively
• Auditing & improving your sales funnel
• Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
www.mydigitalfarmer.com/fms (Cancel anytime!)

Links Mentioned in This Episode:

• Want help building better offers for your own customer journey? Download my free guide: 35 Ways to Build an Offer
• What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
• Follow me on Instagram: @mydigitalfarmer
• Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
• Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

• Subscribe on your favorite podcast app so you never miss an episode.
•   Leave a Review on Apple Podcasts—it helps other farmers find the show.
• Share this episode with a fellow farmer or small business owner.

Download the Episode Here

The post 309 Starting a UPick from Scratch Inside a FMS Coaching Call with David Heeks appeared first on MyDigitalFarmer.

It started with a few innocent dog scratches. My dog Daisy was itching like crazy, and I began to wonder: could it be her food?

One Google search later, I found myself tumbling headfirst into a raw dog food rabbit hole—complete with Facebook ads, blog articles, YouTube videos, and a subscription box I could not refuse.

In just seven days, I went from “hmm, maybe I’ll try something new” to full-blown raw food DIYer with a freezer full of meat and a meal plan I created myself. And I didn’t just buy dog food—I bought into an identity shift. I wanted to become the kind of person who makes her own dog food.

In this episode, I walk you through that transformation—from unaware to superfan—and break down the stages of the sales funnel framework that brought me there. I’m also challenging YOU to think critically about how your farm’s sales funnel is designed to do the same thing for your customers.

Listen here now!

Podcast Sponsors:

Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you’ll get access to bite-sized marketing projects like:

• Creating a promotion calendar that drives consistent sales
• Setting up & optimizing your Google Business Profile
• Writing high-converting emails (nurture, promotions, onboarding)
• Collecting & using customer testimonials effectively
• Auditing & improving your sales funnel
• Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
www.mydigitalfarmer.com/fms (Cancel anytime!)

Links Mentioned in This Episode:

• Episode 285: Boost Your Farm’s Revenue with Value-Added Products: Insights from Kendall Ballantine
• Kendall’s Raw Dog Food Guide – A 34 page guide giving you all the information to start a line of raw dog food for your farm or ranch.
• What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
• Follow me on Instagram: @mydigitalfarmer
• Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
• Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

• Subscribe on your favorite podcast app so you never miss an episode.
•   Leave a Review on Apple Podcasts—it helps other farmers find the show.
• Share this episode with a fellow farmer or small business owner.

Download the Episode Here

The post 308 Inside a Sales Funnel: How I Became a Raw Dog Food Superfan in 7 Days appeared first on MyDigitalFarmer.

Are you charging enough for your farm products or services?

Recently, I was on a coaching call with a farmer who ran a wedding event space on their farm. They were booked solid for over a year—yet hadn’t raised their prices in years. That’s a major sign they could (and should) charge more.

The truth is, most farmers hesitate to raise prices because they’re afraid of losing customers. But what if I told you that keeping your prices too low could actually be hurting your business?

In today’s episode, I’m breaking down five key signs that it’s time to increase your prices—and how to do it with confidence. Whether you sell produce, meat, flowers, CSA shares, or even farm experiences, this episode will help you rethink your pricing strategy and ensure your farm is profitable.

Hit play now to find out if it’s time for a price increase!

Podcast Sponsors:

Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you’ll get access to bite-sized marketing projects like:

• Creating a promotion calendar that drives consistent sales
• Setting up & optimizing your Google Business Profile
• Writing high-converting emails (nurture, promotions, onboarding)
• Collecting & using customer testimonials effectively
• Auditing & improving your sales funnel
• Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
www.mydigitalfarmer.com/fms (Cancel anytime!)

Links Mentioned in This Episode:

• Episode 50: 3 Ways to Increase Your Revenue
• What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
• Follow me on Instagram: @mydigitalfarmer
• Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
• Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

• Subscribe on your favorite podcast app so you never miss an episode.
•   Leave a Review on Apple Podcasts—it helps other farmers find the show.
• Share this episode with a fellow farmer or small business owner.

Download the Episode Here

The post 307 Five Signs It’s Time to Raise Your Farm Prices appeared first on MyDigitalFarmer.

Is your farm’s sales funnel doing a great job of bringing in first-time customers—but then dropping the ball when it comes to getting them to buy again?

I recently coached a farmer who sells grass-fed chicken, pork, and beef by the cut, along with farm bundles and beef shares. He had an amazing sales funnel that was driving leads and converting first-time buyers like clockwork. But here’s the catch he had no system in place to encourage repeat buying.

In today’s episode, I’m sharing what I told this farmer to focus on next to boost his AOV and order frequency—and I’ll give you a checklist of ideas you can implement to build out your own post-purchase system.

Hit play now to learn how to turn first-time buyers into loyal, repeat customers!

Podcast Sponsors:

Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you’ll get access to bite-sized marketing projects like:

• Creating a promotion calendar that drives consistent sales
• Setting up & optimizing your Google Business Profile
• Writing high-converting emails (nurture, promotions, onboarding)
• Collecting & using customer testimonials effectively
• Auditing & improving your sales funnel
• Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
 www.mydigitalfarmer.com/fms (Cancel anytime!)

Links Mentioned in This Episode:

•  Grab my freebie: 35 Ways to Build an Offer: Learn how to craft irresistible offers to increase order value and drive repeat sales.
  Download it here: www.mydigitalfarmer.com/offer
• Zapier – Automate Your Farm’s Post-Purchase System: Connect Local Line (or your ecommerce store) with your email provider and automate post-purchase tagging and follow-ups.
• What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
•  Follow me on Instagram: @mydigitalfarmer
•  Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
•  Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.

 Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

• Subscribe on your favorite podcast app so you never miss an episode.
•   Leave a Review on Apple Podcasts—it helps other farmers find the show.
• Share this episode with a fellow farmer or small business owner.

The post 306 Five Ways to Get Your First-Time Farm Customers to Buy Again (And Spend More!) appeared first on MyDigitalFarmer.

A few weeks ago, my farmer friend Glen Young (shoutout to Glen!) sent me a message: “Hey, Corinna—did you know your website pop-up isn’t popping anymore?”

Uh-oh. Turns out, something had changed inside Kit.com (my email service provider), and I needed to go behind the scenes to tweak a few settings. That pop-up is one of the biggest drivers of email signups for my farm, so I was SO grateful he caught the issue before it went unnoticed for too long.

This got me thinking—how many farmers have a lead magnet set up but aren’t actually promoting it in the right places? Or worse, have no idea if it’s even working?

So today, I’m breaking down 5 key places you should be advertising your lead magnet so you can grow your email list faster and turn more leads into customers. Plus, I’ve got a free resource to help you brainstorm 20+ farm lead magnet ideas so you can get started today!

Your homework from this episode is to pick ONE of the ideas I share in the episode and start promoting your lead magnet there on a consistent basis every week!

Hit play now and make sure your lead magnet is working for you!

Podcast Sponsors:

Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you’ll get access to bite-sized marketing projects like:

• Creating a promotion calendar that drives consistent sales
• Setting up & optimizing your Google Business Profile
• Writing high-converting emails (nurture, promotions, onboarding)
• Collecting & using customer testimonials effectively
• Auditing & improving your sales funnel
• Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
www.mydigitalfarmer.com/fms (Cancel anytime!)

Links Mentioned in This Episode:

• The Anatomy of a Lead Magnet: Episode 9 of the My Digital Farmer Podcast.
• A to Z Vegetable Storage Guide Canva Template — Don’t have time to make a lead magnet? Get mine! Do you want to download my ready-to-use, customizable veggie storage guide for YOUR farm? I made this paid product to save you time! Get it here: www.mydigitalfarmer.com/atozguide
• Grab my freebie: 20+ Lead Magnet Ideas for Farmers! This will show you over 20 examples of lead magnet titles you could use for your farm business.
• What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
• Follow me on Instagram: @mydigitalfarmer
• Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
• Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

• Subscribe on your favorite podcast app so you never miss an episode.
•   Leave a Review on Apple Podcasts—it helps other farmers find the show.
• Share this episode with a fellow farmer or small business owner.

Download the Episode Here

The post 305 Top 5 Places to Advertise Your Farm’s Lead Magnet appeared first on MyDigitalFarmer.

Have you ever found yourself scrambling to write an email or social media post for a promotion—only to realize you already did it last year? What if I told you there’s a simple way to save yourself hours next season? Today, I’m sharing how documenting your promotions as you go can eliminate the guesswork and make next year’s marketing 10x easier. Instead of reinventing the wheel, you’ll learn how to track what works, streamline your marketing efforts, and save tons of time.

In this episode, you’ll discover:

• Why most farmers waste time recreating marketing materials every year
• What to document in your Farm Promotions Logbook
• How to organize your past promotions for easy access next season
• Real-life examples of how I’ve streamlined my marketing using this method

Your Homework: Create a simple Farm Promotions Google doc/folder today and add your last major promo materials to it.

Need help? Grab my free Farm Promotion Log Template here: www.mydigitalfarmer.com/promolog

Podcast Sponsors:

Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you’ll get access to bite-sized marketing projects like:

• Creating a promotion calendar that drives consistent sales
• Setting up & optimizing your Google Business Profile
• Writing high-converting emails (nurture, promotions, onboarding)
• Collecting & using customer testimonials effectively
• Auditing & improving your sales funnel
• Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
www.mydigitalfarmer.com/fms (Cancel anytime!)

Links Mentioned in This Episode:

• Farm Promotion Playbook Template: www.mydigitalfarmer.com/promolog
• Episode 296: How to Build a Farm Promotion Calendar That Drives Sales All Year Long
• Follow me on Instagram: @mydigitalfarmer
• Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
• Free Canva Tutorial: I walk you step by step through how to use Canva’s graphic design software in this free 45 minute training. Subscribe to access it here.
• Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

• Subscribe on your favorite podcast app so you never miss an episode.
•   Leave a Review on Apple Podcasts—it helps other farmers find the show.
• Share this episode with a fellow farmer or small business owner.

Download the Episode Here

The post 304 How to Document Your Farm Promotions So You Can Recycle Them Easily appeared first on MyDigitalFarmer.

Feeling overwhelmed by all the little marketing tasks that pile up in your farm business? What if I told you that AI can take some of that off your plate—without being complicated, expensive, or scary? Today, I’m breaking down five simple ways you can start using AI right now to make your marketing easier, save time, and get better results—without working harder.

In this episode, you’ll discover:

• How AI can write emails that actually convert
• The easiest way to create social media content in seconds
• How AI can generate CSA newsletters & blog posts
• Writing product descriptions & website copy without frustration
• Using AI to automate sales & promotions

Your Action Step: Choose one of these AI tools and experiment with it this week! Need help getting started? Subscribe to my 5 Day ChatGPT Challenge and practice seeing what this tool can do for you!

Tune in and listen now

Podcast Sponsors:

Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Ready to Make Marketing Easier? Join Farm Marketing School!

Marketing doesn’t have to feel overwhelming. Farm Marketing School is my monthly membership designed to help farmers like you build a simple, repeatable marketing system that works. Inside, you’ll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:

Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Auditing & improving your sales funnel
Writing high-converting emails (nurture, promotions, onboarding)
Collecting & using customer testimonials effectively
Live monthly coaching calls to get answers to your burning questions
…and much more!

Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quickly—without getting overwhelmed. You choose what to focus on each month! Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.

Try it out here: mydigitalfarmer.com/fms (Cancel anytime!)

Links Mentioned in This Episode:

• ChatGPT Challenge for Farmers: www.mydigitalfarmer.com/AI
• Episode 278: What to Post on Social Media (and Why)! Ideas for Small Farms
• Follow me on Instagram: @mydigitalfarmer
• Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at mydigitalfarmer.com/subscribe.
• Love this episode? Screenshot and tag me on Instagram @mydigitalfarmer or DM me your biggest takeaway.
• Want more farm marketing strategies? Visit my full resource library at mydigitalfarmer.com.

Recommended Next Episode: Not sure what to listen to next? Check out Episode 296: How to Build a Farm Promotion Calendar That Drives Sales All Year Long—it’s the perfect follow-up to today’s discussion.

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

• Subscribe on your favorite podcast app so you never miss an episode.
• Leave a Review on Apple Podcasts—it helps other farmers find the show.
• Share this episode with a fellow farmer or small business owner.

Your support makes all the difference—thank you for being part of this journey!

Leave a Rating or Review: If you loved this episode, would you take a moment to leave me a review? Reviews help other farmers discover the podcast and grow their marketing skills. Head to [insert review link] and let me know what you think!

Download the Episode Here

The post 303 Five Ways to Use ChatGPT to Get Simple, Repeatable FARM Marketing Tasks Off Your Plate appeared first on MyDigitalFarmer.

Feeling like you’re always scrambling to come up with content ideas?
What if you had a simple system that not only made content planning easier but also helped your customers remember your farm’s message—and feel like they truly “get” what you’re about?

In this episode, I’m sharing the concept of Content Buckets: a simple framework for organizing your content into 5-7 key themes so your people keep hearing your core message. When you use these buckets consistently, your marketing becomes clearer, easier, and more memorable—without the constant pressure to invent something new.

Plus, you’ll learn:
Why repetition isn’t boring—it’s branding.
How Content Buckets work like TV show genres (and how you can use that to hook your audience).
5+ Content Bucket ideas you can start using right away—even if you’re totally new to this.
How I used ChatGPT to brainstorm my own buckets and content ideas (and how you can do it too!).

And don’t forget to download my FREE Content Bucket Worksheet!
This step-by-step guide will walk you through the exact process I use to plan my farm’s content in minutes each week.

Grab your copy here: www.mydigitalfarmer.com/contentbucket

Tune in here to start listening!

This podcast was sponsored by Farm Marketing School.
Ready to Make Marketing Easier? Join Farm Marketing School!

Marketing doesn’t have to feel overwhelming. Farm Marketing School is my monthly membership designed to help farmers like you build a simple, repeatable marketing system that works. Inside, you’ll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:

Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Auditing & improving your sales funnel
Writing high-converting emails (nurture, promotions, onboarding)
Collecting & using customer testimonials effectively
Live monthly coaching calls to get answers to your burning questions
…and much more!

Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quickly—without getting overwhelmed. You choose what to focus on each month! Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.

Try it out here: mydigitalfarmer.com/fms (Cancel anytime!)

Links Mentioned in This Episode:

• FREE Content Bucket Worksheet: www.mydigitalfarmer.com/contentbucket
• Episode 23 Finding Your Brand’s Content Pillars
• Follow me on Instagram: @mydigitalfarmer
• Join My Email List: Want weekly farm marketing tips delivered straight to your inbox? Sign up at mydigitalfarmer.com/subscribe.
• Love this episode? Let me know how YOU plan your content buckets. Screenshot and tag me on Instagram @MyDigitalFarmer or send me a DM with your biggest takeaway.Want more farm marketing strategies? Check out my full resource library at mydigitalfarmer.com.

Subscribe and Review in Apple Podcast

I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

Right click and save as to download this episode to your computer.

The post 302 How to Build a Marketing Mesage that Sticks: The Secret of Content Buckets appeared first on MyDigitalFarmer.

Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes?

Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. That’s the power of Marketing Peaks—planned, high-energy sales events that create urgency, drive customer action, and help you hit your revenue targets.

Most farmers don’t realize that retail businesses (including big brands) strategically map out four or more marketing peaks every year—and your farm should be doing this too. But how do you find your farm’s natural peaks? And what if you don’t have an obvious seasonal holiday to work with?

In this episode, we’ll explore:
What a marketing peak actually is (Hint: You probably already have one and don’t realize it!)
The four most common peaks that every business should plan for
How to identify YOUR farm’s perfect marketing peaks (beyond just Black Friday or CSA sign-ups)
Creative, non-holiday sales events you can fabricate to stimulate buyer behavior
How marketing peaks interplay with cash flow & financial planning

Hit play now and start building your farm’s most profitable year yet.

Plus, I’m sharing a free resource to help you map out your farm’s marketing peaks—so you can create a predictable revenue plan instead of just “hoping for sales.”

Podcast Sponsors:

This podcast was sponsored by Local Line.

Local Line is  my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

This podcast was sponsored by Farm Marketing School: Build Your Farm’s Marketing System—One Project at a Time

Feeling overwhelmed by marketing? Farm Marketing School is a monthly membership designed to help farmers build a strong, profitable marketing system—without the stress.

Inside, you’ll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:

Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Auditing & improving your sales funnel
Writing high-converting emails (nurture, promotions, onboarding)
Collecting & using customer testimonials effectively
…and much more!

Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quickly—without getting overwhelmed. You choose what to focus on each month!

Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.

Check out all the available projects or try Farm Marketing School for a month at mydigitalfarmer.com/fms (Cancel anytime!)

Some of the resources mentioned in this episode:

Marketing Peak Planner: Ready to take control of your farm sales?

Download my free Marketing Peak Planner here https://www.mydigitalfarmer.com/marketingpeaks

Love this episode? Let me know how YOU plan your marketing peaks! Screenshot and tag me on Instagram @MyDigitalFarmer or send me a DM with your biggest takeaway.

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Want more farm marketing strategies? Check out my full resource library at mydigitalfarmer.com.

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Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.

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The post 301 Marketing Peaks – The Secret to More Predictable Sales appeared first on MyDigitalFarmer.