MyDigitalFarmer

351 How to Find Weekly Email Topic Ideas When You Don’t Know What to Say

Corinna96 — Wed, 04 Mar 2026 06:00:55 +0000

March 4, 2026

Ever sit down to write your weekly email…

Cursor blinking. Brain dead.

And you’re thinking: “I KNOW I should email my list… but what on earth do I say this week?”

In this episode, I’m pulling back the curtain on how I actually find ideas when I feel stuck! Most great emails don’t start with “content ideas” at all!

They start with stories hiding in plain sight.

If writing your weekly email feels harder than it should, chances are you’re looking in the wrong place for ideas.

In this episode, I walk you through how to identify the central story of an email, and why leading with a simple, relatable story is often the difference between an email people skim… and one they actually look forward to opening.

I share:

How to think in parables, metaphors, and everyday object lessons
Real examples of emails I’ve written that started with ordinary moments
The creative prompts I use when my brain feels totally empty
A simple habit that trains your eye to notice stories all week long (before you ever sit down to write)

If you’ve ever thought, “I don’t have anything interesting to say,” this episode will change how you see your own life (and your email content) completely.

Listen here.

Resources Mentioned In This Episode:

50+ Email Writing Prompts for Farm Businesses: Not sure what to say in your weekly farm email newsletter? This free download gives you 50+ email writing prompts designed specifically for farm businesses, so you’re never staring at a blank screen again. Download here: www.mydigitalfarmer.com/emailtopics

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) — it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank You to Our Podcast Sponsors:

Local Line:

Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Citizen Salmon Alaska

Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon’s website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It’s an aligned, ethical way to expand your product suite and serve your customers well. If you’re curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com.

Farm Marketing School:

Want a plug-and-play marketing system for your farm? Join Farm Marketing School, my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you’ll get:
Step-by-step marketing projects (emails, website design, lead magnets, promotions & more)
Templates & swipe files to save you hours of work
Live coaching calls every month for strategy & support

Inside, you’ll get access to bite-sized marketing projects like:

Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Writing high-converting emails (nurture, promotions, onboarding)
Auditing & improving your sales funnel
Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
www.mydigitalfarmer.com/fms (Cancel anytime!)

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

Subscribe on your favorite podcast app so you never miss an episode.
Leave a Review on Apple Podcasts—it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.

The post 351 How to Find Weekly Email Topic Ideas When You Don’t Know What to Say appeared first on MyDigitalFarmer.

350 Lessons from a Handmade Goat Soap Business – Interview with Hooves and Feathers

Corinna96 — Wed, 25 Feb 2026 06:00:31 +0000

Feb 25, 2026

A few months ago, I opened my mailbox to find a beautifully packaged starter box of goat milk soap from Allan Laird of Hooves and Feathers.

Allan is a Farm Marketing School student… and he was proudly showing me his homework.

Inside the box were thoughtfully chosen products, a clear “try-this-first” experience, and a sense that this wasn’t just soap — it was a brand with intention.

I remember thinking, This is what happens when someone applies simple marketing frameworks with consistency.

So I called Allan and said, “You need to come on the podcast and walk us through what you’re building.”

In today’s episode, Allan shares the story of how a retired law enforcement officer turned a small goat milk soap experiment into a growing direct-to-consumer product line — and the lessons he’s learning along the way about customers, offers, pricing, and repeat sales.

This is a real, grounded look at what it actually takes to move from “I make a thing” to “I’m building a business around a thing.”

In this episode, we explore:

The power of starting with one simple “Plain Jane” product
How customer feedback shaped new scents, bars, and product types
Where most of his customers come from right now
What he’s doing to collect emails and stay in touch with buyers
Lessons from selling at bazaars, markets, and in-person events
What’s become clearer in his business since joining Farm Marketing School

If you sell handmade products, farm goods, or any physical product direct-to-consumer, this episode will give you a realistic picture of what growth looks like.

Listen here.

Meet Our Guest: Allan Laird

Allan Laird returned to his farm roots after retiring from a 46-year career in public safety. Together with his wife, Sue, they now tend to about 15 acres of land. They raise Highland cattle, hogs, and poultry, and maintain sustainable pasturelands. Committed to sustainable farming, they render fat by-products from their hogs into lard, which they use to craft goat milk soap. What began as a hobby for friends and family is now evolving into a promising business venture.

Resources Mentioned In This Episode:

Thank You to Our Podcast Sponsors:

Local Line:

Citizen Salmon Alaska

Farm Marketing School:

Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you’ll get:
Step-by-step marketing projects (emails, website design, lead magnets, promotions & more)
Templates & swipe files to save you hours of work
Live coaching calls every month for strategy & support

Inside, you’ll get access to bite-sized marketing projects like:

Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Writing high-converting emails (nurture, promotions, onboarding)
Collecting & using customer testimonials effectively
Auditing & improving your sales funnel
Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
www.mydigitalfarmer.com/fms (Cancel anytime!)

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

The post 350 Lessons from a Handmade Goat Soap Business – Interview with Hooves and Feathers appeared first on MyDigitalFarmer.

349 What Do I Put on My Farm’s Website Homepage?!

Corinna96 — Wed, 18 Feb 2026 06:00:48 +0000

February 18, 2026

Have you ever stared at your farm’s website homepage and thought… what am I even supposed to put here?

Your website is the source of truth for your brand. It’s where people go to learn more, double-check you, and decide if they want to buy. And if your homepage is unclear or overwhelming, most people won’t stick around.

In today’s episode, I’m breaking down a simple framework for what actually belongs on your farm’s website homepage—so it’s clear, strategic, and helps turn visitors into customers. We’re talking about the specific messaging blocks every strong farm homepage is built from, and how to stack them in a way that creates clarity, builds trust, and guides people toward action.

You’ll learn my “pancake stack” framework, the foundational homepage sections I recommend for most farm businesses, plus optional add-ons you can pull from depending on your sales model (CSA, online store, shipping, farmers markets, meat, veggies, and more).

If your homepage feels messy, confusing, or outdated, this episode will give you a much clearer path forward.

Resources Mentioned In This Episode:

Ep 19 – The Copywriting Sales Formula: PASTOR – Learn more about how this acronym can help you put your website home page “stacks” in the right order.

Ep 9 – The Anatomy of a Great Lead Magnet– Not sure what a lead magnet it? This deep dive training will reveal it all.

Ep 39 – Formula for a Perfect Tagline – use this episode to find your home page’s header tagline

Download my Free PDF: The 10 Most Common Website Mistakes — use it to audit your own website as you review this project!
https://mydigitalfarmer.com/websitemistakes

Website Home Page Makeover – Inside Farm Marketing School, which is my monthly paid membership for farmers trying to build their marketing machine, we have a step-by-step project called the Website Makeover Challenge.

It walks you through rebuilding your homepage using this exact framework, including:

Section-by-section guidance
Copy prompts
Layout examples
A downloadable PDF of strong sample websites (not just farms) so you can study headlines, CTAs, and testimonial intros without starting from scratch

You can also bring your website to our monthly coaching calls and get live feedback and improvement ideas. Learn more here:
https://mydigitalfarmer.com/fms

Thank You to Our Podcast Sponsors:

Local Line:

Citizen Salmon Alaska

Farm Marketing School:

Inside, you’ll get access to bite-sized marketing projects like:

Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Writing high-converting emails (nurture, promotions, onboarding)
Collecting & using customer testimonials effectively
Auditing & improving your sales funnel
Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
www.mydigitalfarmer.com/fms (Cancel anytime!)

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

The post 349 What Do I Put on My Farm’s Website Homepage?! appeared first on MyDigitalFarmer.

348 Building a Values-Led Farm Business with Value-Added Products (Without Going Full-Time)

Corinna96 — Wed, 11 Feb 2026 06:00:59 +0000

Feb 11, 2026

What if your farm didn’t have to “scale up” to be successful?

What if it could stay small, seasonal, creative — and still feel deeply worth it?

In this conversation, I sit down with a farmer who has intentionally chosen a different path: one rooted in values, flexibility, and creativity — and who’s built a beautiful business around it.

This episode is a quietly powerful case study.

Claire and I talk about:

Running a farm while not being a full-time farmer
Letting creativity lead your product development
Using one strong “gateway product” to anchor your marketing
Why slow food, intentional processes, and values-based pricing actually work
And how storytelling — not hustle — fuels her business growth

If you’ve ever wondered whether there’s another way to farm besides “bigger, faster, more,” this conversation will feel like a deep exhale.

Listen here.

Meet Our Guest: Claire Troemner

Today’s guest is Claire Troemner, who owns and operates Troemner Farm with her husband Matthew in Atlantic Mine, Michigan.

Claire is a lifelong plant lover and cook who grows diversified vegetables, keeps a small flock of laying hens, and creates artisan value-added foods like sourdough bread, broths, jams, syrups, and Mediterranean harissa — all deeply influenced by her Sicilian roots.

She also runs an interview series called The Dish, where she highlights local farmers, foodies, and chefs across Michigan’s Upper Peninsula.

Follow & Connect with Claire

Farm Website: https://troemnerfarm.com
Instagram & Facebook: @troemnerfarm
The Dish Interview Series:
- Instagram & Facebook: @dishtheup
- Website: https://dishtheup.com

Resources Mentioned In This Episode:

Episode 322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference – Listen here for Erika’s last guest appearance on the show!

Download a Free Media Kit Checklist & Template — courtesy of TastetheLocalDifference.org — Erika mentions this in the podcast episode. This will help you jumpstart your own Media Kit creation!

Canva.com — This is a free graphic design platform, and it has templates for Media Kits! Do a search for “Media Kit” in the project search box, and choose one that you like! Change out your brand colors, drop in YOUR pictures, and adjust the bio and credibility features to fit your farm. Voila! You’ll have a basic Media Kit done in no time, and you can simply download the PDF.

Thank You to Our Podcast Sponsors:

Local Line:

Citizen Salmon Alaska

Farm Marketing School:

Inside, you’ll get access to bite-sized marketing projects like:

Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Writing high-converting emails (nurture, promotions, onboarding)
Collecting & using customer testimonials effectively
Auditing & improving your sales funnel
Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
www.mydigitalfarmer.com/fms (Cancel anytime!)

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

The post 348 Building a Values-Led Farm Business with Value-Added Products (Without Going Full-Time) appeared first on MyDigitalFarmer.

347 A Step-by-Step Promotion Plan for Selling Monthly Meat Shares

Corinna96 — Wed, 04 Feb 2026 06:00:05 +0000

Feb 4, 2026

What if I told you I recently ran a 7-day Chicken + Pork Share promotion on my farm, using only email, a private Facebook group, and a simple promotion framework?

It went REALLY well, exceeding my sales predictions.

If you’ve ever thought about launching a monthly meat share — or already have one and want to sell it more consistently — this episode is your behind-the-scenes look at how I design, organize, and execute a high-performing farm promotion from scratch.

I walk you through:

How I structured the product
How I worked with my partner farm
How I decided pricing, timing, and cart-open strategy
The email sequence I used
The role of FAQs, social proof, urgency, and bonuses
How I organized everything into a master Google Doc
And how I used ChatGPT to speed up writing

This is a nuts-and-bolts, copy-the-framework episode.

Listen here.

Resources Mentioned In This Episode:

Episode 13: How to Create an Irresistible Bonus Offer – Want to get more ideas for bonuses to use in a promotion for CSA shares? Listen here.

Want the actual promo materials for this promo?

Inside Farm Marketing School, I’ve now uploaded the entire Chicken + Pork Share Promotion Google Doc, including:

The exact emails I used
The social media posts I used
The daily timeline so you can see the positioning
Links to the Canva images

So if you’d rather not start from scratch… you can literally copy my doc’s elements and adapt it for your farm. Join Farm Marketing School to gain access to this resource!

Thank You to Our Podcast Sponsors:

Local Line:

Citizen Salmon Alaska

Farm Marketing School:

Inside, you’ll get access to bite-sized marketing projects like:

Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Writing high-converting emails (nurture, promotions, onboarding)
Collecting & using customer testimonials effectively
Auditing & improving your sales funnel
Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
www.mydigitalfarmer.com/fms (Cancel anytime!)

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

The post 347 A Step-by-Step Promotion Plan for Selling Monthly Meat Shares appeared first on MyDigitalFarmer.

346 What to Put Inside Your Farm’s Media Kit with Erika Tebbens

Corinna96 — Wed, 28 Jan 2026 06:00:02 +0000

Jan 28, 2026

Last summer, I got invited to be on TV.
Exciting, right?

Then they asked a simple follow-up question: “Can you send over your media kit?”

And I froze.

I didn’t have one. I wasn’t even totally sure what should be in one.

Fast forward to this winter — as I start doing more speaking, partnerships, and visibility work for both my farm and My Digital Farmer — I realized this was a gap I needed to close. So I invited someone back on the show who lives and breathes this stuff.

On today’s episode, I’m joined again by Erika Tebbens from Taste the Local Difference.

If Erika sounds familiar, she was previously on the podcast in Episode 322, where we talked about collaborations as a powerful farm marketing strategy. This time, we’re diving into something just as practical — and often overlooked:

The farm media kit.

I’ll be honest: I treated this episode like a little bit of free consulting — and took lots of notes.

A media kit is one of those things farmers think they don’t need… Until the moment they really do.

In this episode, Erika breaks down:

What a media kit actually is (in plain language)
Why it’s not the same as your website or About page
When it becomes useful (spoiler: earlier than you think)
And how it can quietly open doors to opportunities you didn’t even know you were eligible for

If you’ve ever been approached for media, grants, partnerships, events, wholesale, or collaborations — or you want to be — this episode is for you.

Listen here.

Meet Our Guest: Erika Tebbens

Erika Tebbens is the Director of Impact at Taste the Local Difference. TLD is a marketing agency for purpose-driven food and farm businesses, working across the food system value chain since 2004. Before joining TLD, Erika spent a decade working with entrepreneurs on their sales and growth strategy as a highly-respected business consultant, and she used to farm and keep bees. To learn more go to LocalFoodMarketing.com

Resources Mentioned In This Episode:

Episode 322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference – Listen here for Erika’s last guest appearance on the show!

Thank You to Our Podcast Sponsors:

Local Line:

Farm Marketing School:

Inside, you’ll get access to bite-sized marketing projects like:

Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Writing high-converting emails (nurture, promotions, onboarding)
Collecting & using customer testimonials effectively
Auditing & improving your sales funnel
Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
www.mydigitalfarmer.com/fms (Cancel anytime!)

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

The post 346 What to Put Inside Your Farm’s Media Kit with Erika Tebbens appeared first on MyDigitalFarmer.

345 The Energy of Money: A Behind-the-Scenes Look at Farm Marketing School’s Money Mindset Series

Corinna96 — Wed, 21 Jan 2026 06:00:16 +0000

Jan 21, 2026

This week on the podcast, I’m pulling back the curtain on something I’ve never shared publicly before…

Inside Farm Marketing School, we’ve been doing a powerful three-month deep dive on rewriting your money story — and today, I’m releasing one of those private “members-only” coaching episodes here on the main feed.

This is Episode 2 of our series, and it’s all about the energy of money — how it flows, how it gets blocked, and why the emotional tone behind your money exchanges matters just as much as the dollars themselves.

You’ll hear stories from my own life, teaching rooted in two incredible books, and a practical framework for noticing where your money feels light, joyful, and aligned… and where it feels heavy, tight, or full of fear.

Whether you’re a farmer, maker, or small business owner, today’s episode will help you see your relationship with money with completely new eyes.

Listen here.

In This Episode, You’ll Learn:

The difference between Happy Money and Unhappy Money
Why money carries emotional energy — and how it mirrors what you believe about yourself
What Lynne Twist means when she says “money is like water — it’s meant to flow”
Real-life examples of “flow” on the farm (and where it gets stuck!)
Why receiving money with gratitude is just as important as giving it
How scarcity sneaks into everyday transactions without you noticing
A simple 3-part weekly practice to begin shifting your money mindset today

This episode is honest and grounding.
It might also be the beginning of your next breakthrough.

Resources Mentioned in This Episode

Happy Money by Ken Honda
https://amzn.to/3MpVqvU

The Soul of Money by Lynne Twist
https://amzn.to/4cUrXKT

These two books form the backbone of today’s discussion — one exploring the emotional tone of money, the other the spiritual truth of sufficiency.

Thank You to Our Podcast Sponsors:

Local Line:

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you’ll get access to bite-sized marketing projects like:

Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Writing high-converting emails (nurture, promotions, onboarding)
Collecting & using customer testimonials effectively
Auditing & improving your sales funnel
Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
www.mydigitalfarmer.com/fms (Cancel anytime!)

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

The post 345 The Energy of Money: A Behind-the-Scenes Look at Farm Marketing School’s Money Mindset Series appeared first on MyDigitalFarmer.

344 How to Win Back Customers Who Have Gone Cold

Corinna96 — Wed, 14 Jan 2026 06:00:01 +0000

Jan 14, 2026

What do you do when your customer just… stops paying attention? This week’s episode was inspired by a walk on our farm — and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn’t work. Waiting didn’t work. What finally worked was walking back out to her, getting in her line of sight, and offering her the right treat — something she actually wanted.

That moment sparked a powerful realization about customers who go quiet — and what actually brings them back.

If you’ve ever looked at your email list or customer list and thought, “Where did everyone go?” — this episode is for you.

Customers going cold doesn’t mean they’re unhappy. It usually means they’re distracted, out of rhythm, or don’t have a clear reason to buy right now. In this episode, I introduce the concept of win-back campaigns — one of the simplest, highest-ROI marketing systems you can build for your farm.

We’ll talk about:

Why customers go quiet (and why it’s not personal)
What a win-back campaign actually is (and what it’s not)
Why win-backs are much easier than most farmers think
How a single win-back campaign can become a reusable asset you run year after year

This episode is a pared-down training — just enough to help you see what’s possible and why it’s worth doing, without overwhelming you with tech or tactics.

Listen here.

Want the Step-by-Step Campaign Setup?

Inside Farm Marketing School, I walk farmers through the Win-Back Campaign Project — including:

How to identify cold customers
How to create your irresistible win-back offer (what they typically look like)
How to set up tags and automations in your email provider
How to write the emails (with templates + AI prompts)
How to turn win-backs into a repeatable, yearly system

If you want the how-to, not just the why, that’s where it lives. This project will be live on February 1, 2026.

Thank You to Our Podcast Sponsors:

Local Line:

Farm Marketing School:

Inside, you’ll get access to bite-sized marketing projects like:

Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Writing high-converting emails (nurture, promotions, onboarding)
Collecting & using customer testimonials effectively
Auditing & improving your sales funnel
Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
www.mydigitalfarmer.com/fms (Cancel anytime!)

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

The post 344 How to Win Back Customers Who Have Gone Cold appeared first on MyDigitalFarmer.

343 Goal Setting – Your One Word Intention for the New Year

Corinna96 — Wed, 07 Jan 2026 06:00:51 +0000

January 7, 2026

Every January, we’re told to start fresh by setting goals, building plans, and fixing what didn’t work last year.

But what if that pressure is the very thing that keeps us stuck?

In this episode, I’m inviting you to try something different—something simpler, deeper, and far more sustainable.

Instead of resolutions or rigid goals, what if you chose one word to guide your year?

In this episode, I walk you through the practice of choosing a one-word intention—and how that single word can become a lens for your decisions, your energy, and the way you show up in both life and business.

I share:

Why one word is often more powerful than a long goal list
How to discern your word (not the one you think you “should” choose)
How I’m personally exploring the words abundance and enough this year
Simple, non-overwhelming ways to actually live into your word all year long

LISTEN HERE.

Homework Assignment

After listening, take 15–20 minutes to reflect on these questions:

What themes keep showing up in my life right now?
What feels like it’s being invited to grow or heal this year?
What word feels grounding, expansive, or gently challenging — rather than forced?

Then:

Write your word somewhere you’ll see it often
Choose one simple practice that helps you live into it (a habit, a reminder, a question, or a boundary)

Let me know what your word is @mydigitalfarmer on Instagram!

Thank You to Our Podcast Sponsors:

Local Line:

Farm Marketing School:

Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Writing high-converting emails (nurture, promotions, onboarding)
Collecting & using customer testimonials effectively
Auditing & improving your sales funnel
Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links:

Episode 191 Evaluating Your Year and Setting Goals: My Journaling Structure – I referenced this episode as the place to learn my end-of-year goal setting process.

Support the Podcast:

Love the My Digital Farmer Podcast? You can help keep the show going!

The post 343 Goal Setting – Your One Word Intention for the New Year appeared first on MyDigitalFarmer.

342 The 12 Days of Christmas Song — Farm Marketing Edition

Corinna96 — Wed, 17 Dec 2025 06:00:37 +0000

Dec. 17, 2025

Every December, I love to pull out something fun, festive, and just a little bit cheeky to celebrate the season… and this year, we’re doing it farm-style.

Today’s episode is a playful spin on the classic song The 12 Days of Christmas — but instead of partridges and pear trees, we’re singing our way through 12 foundational marketing must-haves every farm business needs to grow, thrive, and sell consistently.

You’ll laugh.
You’ll nod your head.
And you’ll walk away with a massive checklist of the exact pieces you need to build a truly functional farm marketing system.

Whether you’re brand-new or refining your strategy for next season… this episode is the perfect year-end reset.

Think of this as a “greatest hits” episode — a roundup of twelve core marketing pillars that I believe every direct-to-consumer farmer should prioritize.

Each “day” of the song highlights one marketing asset (or strategy) that will transform the way you sell. And for every one of the 12 items, I point you to a specific podcast episode in my archives where you can dive deeper.

By the end, you’ll have a full “12 Days of Christmas” marketing checklist — PLUS a clear roadmap for what to work on next.

It’s fun. It’s educational. It’s actionable.
Are you ready?!!… Let’s sing the song together.

LIsten to the episode now!

I’m leaving the entire song-list below, along with the podcast episode links where you can do a deeper dive!

Twelve Google Reviews
Ep 128: Why You Need to Be Getting Google Reviews

Eleven Monthly Offers
Ep 85: How to Plan Your Promotional Calendar

Ten Social Media Template Posts
Ep: 159 EIEIO! What to Post on Social Media

Nine Product Badges
Ep 151: Creative Badges for Your Product Descriptions

Eight Value-Added Products
Ep 285: Boost Your Farm’s Revenue with Value-Added Products: Insights from Kendall Ballantine

Seven Coupon Codes
Ep 264: 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 1)

Six Emails (In a Nurture Sequence)
Ep 63: How to Build an Email Nurture Campaign to Warm Up Your Email List

Five Content Pillars!!!
Ep 23: Finding Your Brand’s Content Pillars

Four Marketing Peaks
Ep 85: How to Plan Your Promotional Calendar for 2021

Three Key Metrics to Track
Ep 50: Three ways to Increase Your Revenue

Two Engaging Lead Magnets
Ep 9: The Anatomy of a Great Lead Magnet

One Weekly Email with Insanely High Open Rates!
Ep 92: Why You Need to Send a Weekly Email to Your List (and What to Talk About)

Don’t forget to sign up for my free webinar on Dec. 30: Teaching the Farm Sales Framework.

If your farm sales feel random and hard to predict, it’s not because you’re bad at marketing — it’s because you don’t have a system. In this free 1-hour webinar, I’ll teach you the simple marketing framework every successful farm uses to move people from stranger → buyer → superfan. You’ll see exactly how customers progress through your sales funnel, which key marketing pieces you must have in place at each stage, and why your current efforts might not be working (plus how to fix them). When: Every Tuesday in December at 10 AM EST (no session on Dec. 23) — Save your seat and I’ll email you the Zoom link! Register here: www.mydigitalfarmer.com/webinar

Thank You to Our Podcast Sponsors:

Local Line:

Local Line is my farm’s preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can’t recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Writing high-converting emails (nurture, promotions, onboarding)
Collecting & using customer testimonials effectively
Auditing & improving your sales funnel
Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
www.mydigitalfarmer.com/fms (Cancel anytime!)

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The post 342 The 12 Days of Christmas Song — Farm Marketing Edition appeared first on MyDigitalFarmer.