Does marketing feel complicated?
Farm Marketing School makes it easier.
Join my monthly online marketing membership to audit your farm’s marketing strategy, and use my on-demand library of marketing workshops to build a new piece of your farm’s marketing machine every 30 days… until they’re all done. Yes… you can do this.
TRY FARM MARKETING SCHOOLReady for a farm marketing makeover?
Try Farm Marketing School today
and get your marketing DONE.
Activate your subscription now for monthly ongoing access to:
— a digital library of 15+ marketing project plans to help you build your key marketing assets step by step. These are recorded and available on-demand for your convenience.
— our Marketing Foundations Crash Course to teach you the overview of key marketing principles and the framework that drives it all.
— Marketing Assessment Guide to help you audit your sales funnel and decide what to start building first.
— Live Q & A Zoom meetups every month to answer your questions and connect with other farmers.
— New content every month, including bonus trainings with experts, book studies, and more.
15+ Tactical Marketing “Projects”
to help with your farm marketing makeover.
Inside Farm Marketing School, there are 15 marketing playbooks (and counting), to help you build your farm’s marketing machine. Each 30 day project includes a training workshop, step by step checklists, and specific templates/examples to allow you to quickly build and execute the key elements of your sales funnel. I designed the projects to be completed in 8-10 hours so that you don’t get overwhelmed and keep moving forward.
Do a Sales Funnel Audit
My recommend first project. Audit your current sales process and build a marketing funnel to attract quality leads and loyal paying customers.
Retail Price: $99
INCLUDED IN MEMBERSHIP
Write Your Email Nurture Sequence
Create an auto-responder email sequence that will warm up your brand new subscribers and get them chomping at the bit to buy.
Retail Price: $99
INCLUDED IN MEMBERSHIP
Website Home Page Makeover
Learn the 7 key elements that should be on your homepage that will clarify your offer and attract your ideal client.
Retail Price: $99
INCLUDED IN MEMBERSHIP
Create Irresistible Offers
In order to make money, you must learn how to make more offers. In this workshop, you learn the many styles of offers used in farming and other industries and each week, you play with the different “levers” to find the offers that work.
Retail Price: $99
INCLUDED IN MEMBERSHIP
Build Your First Lead Magnet
This challenge will help you build a valuable lead magnet that attracts new leads and get subscribers to your email list. I’ll help you find your topic and get it connected to the internet so you can start growing your leads.
Retail Price: $99
INCLUDED IN MEMBERSHIP
How to Write Weekly Emails
Learn how to make money every week by sharing your offers with your email list using a weekly email. Every week, you practice writing a weekly email using my prompts to help you play around with different styles and find your voice. One of our most popular projects.
Retail Price: $99
INCLUDED IN MEMBERSHIP
Write a Customer Onboarding
Email Sequence
This challenge will help you build a valuable lead magnet that attracts new leads and get subscribers to your email list.
Retail Price: $99
INCLUDED IN MEMBERSHIP
Build a Promotion Calendar
Build a promo calendar for the year that maps out your sales goals and offers across all your media channels.
Retail Price: $99
INCLUDED IN MEMBERSHIP
Do Customer Research
This bootcamp will get you to actually do the work of researching your ideal customers via surveys or interview or review mining! You’ll walk away with valuable iintel on how your customer thinks so you can build marketing assets to attract more of them.
Retail Price: $99
INCLUDED IN MEMBERSHIP
Set Up Your Google Business Profile
Are you being found on Google search? This project helps you claim your Google Business listing and set it up the right way to optimize your business for search.
Retail Price: $99
INCLUDED IN MEMBERSHIP
Plan Your First Field to Table Farm Dinner
This popular workshop will walk you through ALL the things you need to organize and think about to create your first successful (and profitable) farm dinner.
Retail Price: $99
INCLUDED IN MEMBERSHIP
Write a Promotional Email Sequence
This project will help you build a 5-email promo sequence in your email service provider, that sells your signature product on auto-pilot.
Retail Price: $99
INCLUDED IN MEMBERSHIP
Acquire Testimonials & Reviews
Learn how to activate your Google Reviews link, acquire 5 top quality testimonials, and then leverage those testimonials in 3 key locations in your marketing strategy.
Retail Price: $99
INCLUDED IN MEMBERSHIP
Build Your Online Store Coupon Codes
Learn the many styles of coupon codes that can help you reach your marketing goals. Practice using them in our 4-week challenge, to help you find the ones that will drive revenue the best.
Retail Price: $99
INCLUDED IN MEMBERSHIP
Write Your Farm Marketing Brandscript
Join or watch our 4-week live book study of Donald Miller’s best-seller “Building a Storybrand,” and create your farm’s brandscript to guide all your future marketing messages.
Retail Price: $99
INCLUDED IN MEMBERSHIP
Create a Marketing Metrics Dashboard
Learn the 5 most important marketing metrics to keep track of, and set up your metrics dashboard to track them.
Retail Price: $99
INCLUDED IN MEMBERSHIP
Set Up Your Abandoned Cart Recovery Emails
Did you know the average abandoned cart rate is 70%? Learn how to get that lost revenue back in your pocket by setting up automated abandoned cart emails.
Retail Price: $99
INCLUDED IN MEMBERSHIP
Create a CSA Early Renewal Promotion Campaign
My signature course: “Early Bird Campagns that Convert” is now inside FMS, starting January, 2025. Learn my step by step formula for building a CSA Early Renewal Promo Campaign. Includes my emails, social posts, and launch checklist.
Retail Price: $159
INCLUDED IN MEMBERSHIP
Each DIY marketing project includes 3 parts.
Each month, you will focus on a different marketing element in your business, and your goal is to build that marketing element by the end of the month. I make the monthly project assignment doable by breaking it down into small steps. Everything you need lives in our on-demand library Hub.
This process is 100% DIY, so you can follow a timetable that fits your busy life.
On Demand Teaching Workshop
Each month’s project starts with a workshop recording, where I share the key principles and the step-by-step playbook so you know exactly how to build and optimize your assigned marketing element that month.
Resource Folder & Project Plan
Each month, I share some kind of resource drop to help you get your homework assignment done faster. It might be a PDF of website examples, a swipe file of email copy, or a Canva template to get you started. I also give you a project planner timeline with all the steps.
Monthly Q & A Zoom Meetups
Every month, I offer our community of FMS farmers a chance to connect and share what they’re learning in a Community Zoom call. This is the place to ask questions, share what’s working, and get advice on anything related to your business!
Membership also includes:
Marketing Foundations
Crash Course
I’ll guide your first 30 days so you know what to work on first.
Once you join the membership, I curate a path for your first 30 days to make sure you learn the marketing lingo and work on the right projects. Watch my new 90 minute Marketing Foundations Crash Course, which will teach you the overall marketing framework that undergirds every business. I then encourage you take the Sales Funnel Framework as your first “project class” to audit your own sales funnel (and help you build the strategy). This course alone is worth your first month’s investment!
TRY FARM MARKETING SCHOOL
Included with Farm Marketing School:
Use the Farm Marketing Assessment Tool.
Diagnose the problem in your current sales strategy.
Once you join Farm Marketing School, one of your first steps is to take my Farm Marketing Assessment. This 45 minute process will help you identify key gaps in your current marketing strategy, and diagnose why your marketing and sales funnel isn’t working. You’ll also see what elements need to be in your strategy and get direction for what to work on first!
TRY FARM MARKETING SCHOOL
BONUS! (Also included)…
My Email Marketing Foundations Course
for farmers.
Master the most important marketing skill
for driving revenue.
My latest email foundations signature course “Email Marketing for Farmers” is inside Farm Marketing School!! You’ll learn the foundations behind writing great emails people look forward to opening! Use it as a jumping off point to help you with specific 30-day playbooks like “The Weekly Email Challenge,” “Email Onboarding Sequences,” and the ever-popular “Email Nurture Sequence.”
Becoming a great writer comes with practice. This course will give you plenty of pointers so you can get the reps you need under your belt to see what works with your subscribers.
This course, when sold separately, is valued at $350.
Try Farm Marketing School for one month and just see…
FMS is a digital library of on-demand farm marketing workshops. It’s basically the DIY version of my Accelerator Group Coaching program. You get to access the same monthly projects, trainings, and playbooks as my coaching clients (just without the coaching and group mastermind). It’s a great option for farmers who are do-it-yourselfers.
Farm Marketing School
$69
per month
- Access to 10+ DIY Farm Marketing Projects (and growing every month)
- Marketing Foundations Crash Course – 90 minute overview of the marketing framework to help get you onboarded
- Marketing Assessment Tool to help you decide what project to do first
- Access to signature program: Email Marketing for Farmers
- Q & A Zoom meetups every 3rd Wednesday of the month to answer your questions
- Facebook group community to ask your questions and get ideas
- Founder level price-lock. Your price is grandfathered in for as long as you remain a member. Price is expected to increase in 2024.
ACCELERATOR COACHING
$225
per month
- Everything in Farm Marketing School
- Monthly Group Coaching Session on Zoom – sit in the hot seat and get real time feedback
- Monthly live group Mastermind session for idea-sharing & networking
- Weekly Access to a Community of growth-mindset farmers
- One free 30 minute coaching call with Corinna
- Accountability Pods to help keep you motivated
- Limited to 20 members, to give you the attention you need
- Application only, curated membership
- Runs October-January every year
- Not being offered in 2024
YOUR SPECIFIC MARKETING ROADMAP
Your first month’s project includes an assessment to identify what YOU need to build for your unique enterprise.
CLEAR STEP BY STEP PLAYBOOKS.
Follow the project plan to customize your marketing assets one by one without wondering “Am I doing it right?”
BITE-SIZE PROJECTS THAT FEEL DOABLE.
We design the projects so they can be done in under 30 days. Most projects can be completed in just 8-10 hours.
It’s easy to start Farm Marketing School…
You decide how long to stay in Farm Marketing School. Binge and stay for just a month. Or build your marketing assets one by one every 30 days, until you’re done. This DIY version allows you the freedom to follow your own time-table and decide what projects to tackle first.
TRY FARM MARKETING SCHOOL1
ENROLL FOR A MONTH
When you enroll you get immediate access to all the marketing projects currently inside the Hub. You can watch whatever you want, whenever you want for as long as your subscription remains active.
2
TAKE ASSESSMENT
Use my Farm Marketing assessment tool to determine what holes are in your sales pipeline. It will identify what projects you need to work on first.
TRY FARM MARKETING SCHOOL3
BUILD YOUR FIRST MARKETING ELEMENT IN <30 DAYS!
Choose your first project based on your assessment results. (I always encourage you to take the Sales Funnel project first). Each project is designed to last just 30 days. When you feel like you’re done, cancel your subscription.
Get a tour of Farm Marketing School…
Want to see how the membership looks behind the curtain? Watch our video.
WATCH VIDEO TOURWhat farm marketing element should I build first?
Download my list of the top 10 marketing assets I think every farm should have.
Use this guide to audit your business and create a checklist of marketing assets to build first. Where is your sales pipeline getting plugged? Are you missing a key step? Assess what needs to be fixed.
DOWNLOAD THE LIST
Meet your guide: Corinna Bench
Why I Built a Farm Marketing School.
I’m Corinna, co-owner of Shared Legacy Farms, a 450 member certified organic CSA in northwest Ohio, and the founder of My Digital Farmer’s Farm Marketing School and the Accelerator Coaching program.
Can I be honest?… I struggled with marketing during my early years in business. I remember being put in charge of marketing, feeling completely under-qualified, and utterly powerless to do anything about it. I remember what it was like not knowing if we’d have enough cash flow to make ends meet. And feeling like it was my fault.
I didn’t have a guide. I didn’t know there was a framework to follow that created loyal clients. That’s when I discovered online marketing strategies from mentors outside the farming space. And when I began to use them, my farm’s CSA retention rate jumped from 66 percent to 78 percent in just one year. That was just the beginning. I drank the Koolaid, diving deep into email marketing, social media, SEO, website messaging, copywriting, and customer research — and I never looked back!
I started Farm Marketing School, so I could teach other farmers these same online marketing tactics that build a profitable business — because I remember what it was like floundering around without a playbook. And I know you need it.
I want to help you learn the fundamentals of marketing, find your voice, get some clarity on what you should even be doing, and get the work done, building the marketing assets that will create real results.
You can build a business with predictable revenue! It’s all about learning the sales system and executing it, little by little. If you’re a Do-It-Yourselfer who is self-motivated and can follow a plan, I know Farm Marketing School will help you get it done.
Just try it for a month and see.
Corinna
Start building your marketing system today and GET IT DONE.
Invest in yourself and your business where it matters.
Try it for a month. Just come see what’s inside.